文章來源：中國(guo)中車集團有限公司 發布(bu)時間：2022-05-24
2021年1月(yue)19日(ri)，習近平總書(shu)記在(zai)乘坐(zuo)京(jing)張高(gao)鐵(tie)(tie)(tie)赴張家口賽(sai)區考察北京(jing)冬(dong)奧(ao)會、冬(dong)殘奧(ao)會籌辦工作時指出，“我國自主(zhu)創(chuang)新(xin)的一個成(cheng)功范例就(jiu)(jiu)是高(gao)鐵(tie)(tie)(tie)，從無到有(you)，從引進、消(xiao)化、吸收再創(chuang)新(xin)到自主(zhu)創(chuang)新(xin)，現在(zai)已經(jing)領跑(pao)世界。要總結經(jing)驗，繼續努力，爭(zheng)取(qu)在(zai)‘十四五’期間有(you)更大發(fa)展(zhan)(zhan)”。中(zhong)國中(zhong)車研制的復興(xing)號高(gao)鐵(tie)(tie)(tie)列(lie)車，成(cheng)為中(zhong)國向世界展(zhan)(zhan)示(shi)發(fa)展(zhan)(zhan)成(cheng)就(jiu)(jiu)的閃亮名(ming)片(pian)。復興(xing)號高(gao)鐵(tie)(tie)(tie)列(lie)車不僅寄(ji)托(tuo)著中(zhong)華民族偉大復興(xing)的夢(meng)想，也鐫刻著中(zhong)國中(zhong)車深厚(hou)的紅色基(ji)因和由(you)此迸發(fa)出來的科技自立自強(qiang)的強(qiang)大活力。
梳理百年歷史，把握紅色基因深刻內涵
中(zhong)國中(zhong)車(che)(che)(che)(che)有著長達140年(nian)的(de)創(chuang)業(ye)(ye)歷(li)史，其最(zui)早企業(ye)(ye)可(ke)以追(zhui)溯(su)至1881年(nian)誕(dan)生的(de)唐胥(xu)(xu)鐵(tie)路胥(xu)(xu)各莊修車(che)(che)(che)(che)廠(chang)。悠(you)久的(de)歷(li)史不僅產生了(le)最(zui)早的(de)產業(ye)(ye)工(gong)人隊(dui)伍，使之(zhi)成為早期(qi)工(gong)人運(yun)動的(de)策源地(di)，而(er)且(qie)還(huan)積淀了(le)深厚的(de)紅(hong)色文(wen)(wen)化。今天(tian)，中(zhong)車(che)(che)(che)(che)紅(hong)色文(wen)(wen)化基(ji)因仍然迸發著勃勃生機，顯現(xian)出豐富(fu)的(de)內容。堅持(chi)黨性和(he)人民性是(shi)中(zhong)車(che)(che)(che)(che)紅(hong)色基(ji)因的(de)根本內涵(han)，堅持(chi)自(zi)立自(zi)強、自(zi)主(zhu)創(chuang)新是(shi)中(zhong)車(che)(che)(che)(che)紅(hong)色基(ji)因最(zui)鮮明的(de)時(shi)代特征。
“堅持黨(dang)(dang)(dang)性和(he)(he)人民(min)(min)(min)性”，具體表現為(wei)(wei)(wei)(wei)中(zhong)國中(zhong)車(che)聽(ting)黨(dang)(dang)(dang)話、跟(gen)黨(dang)(dang)(dang)走和(he)(he)堅持服務人民(min)(min)(min)。它體現的(de)是中(zhong)車(che)紅(hong)色(se)(se)基(ji)因(yin)中(zhong)最本色(se)(se)的(de)成(cheng)分。從新民(min)(min)(min)主主義(yi)革(ge)(ge)命(ming)時(shi)(shi)期(qi)深深烙下(xia)(xia)紅(hong)色(se)(se)印(yin)記、孕(yun)育紅(hong)色(se)(se)基(ji)因(yin)，到社會主義(yi)革(ge)(ge)命(ming)和(he)(he)建(jian)設時(shi)(shi)期(qi)自力更(geng)(geng)生(sheng)、艱苦(ku)奮斗，再到改革(ge)(ge)開(kai)放新時(shi)(shi)期(qi)以(yi)來自立自強(qiang)、自主創新，中(zhong)國中(zhong)車(che)都始終牢牢堅持黨(dang)(dang)(dang)性和(he)(he)人民(min)(min)(min)性原則。早期(qi)革(ge)(ge)命(ming)時(shi)(shi)期(qi)，中(zhong)國中(zhong)車(che)誕生(sheng)了多個地方的(de)第一個黨(dang)(dang)(dang)支部(bu)、第一個工(gong)會組織(zhi)、第一個共(gong)產黨(dang)(dang)(dang)員(yuan)，還產生(sheng)了王(wang)荷(he)波、鄧(deng)培、孫云鵬、林祥(xiang)謙等中(zhong)國共(gong)產黨(dang)(dang)(dang)早期(qi)領(ling)導人和(he)(he)工(gong)人運動(dong)領(ling)袖，成(cheng)為(wei)(wei)(wei)(wei)早期(qi)黨(dang)(dang)(dang)組織(zhi)傳(chuan)播馬列主義(yi)、播撒革(ge)(ge)命(ming)火種、領(ling)導工(gong)人運動(dong)的(de)重(zhong)要陣(zhen)地，形成(cheng)了“聽(ting)黨(dang)(dang)(dang)話、跟(gen)黨(dang)(dang)(dang)走”的(de)鮮明品格。進(jin)(jin)入新時(shi)(shi)代，中(zhong)國中(zhong)車(che)以(yi)增(zeng)強(qiang)民(min)(min)(min)生(sheng)福祉、促進(jin)(jin)生(sheng)態(tai)文明、增(zeng)強(qiang)社會和(he)(he)諧穩定(ding)為(wei)(wei)(wei)(wei)己任，滿(man)足(zu)人民(min)(min)(min)對美(mei)好生(sheng)活的(de)需求和(he)(he)向(xiang)往(wang)，創造了更(geng)(geng)高效、更(geng)(geng)便(bian)捷、更(geng)(geng)舒適、更(geng)(geng)綠色(se)(se)、更(geng)(geng)體面(mian)的(de)出行方式。中(zhong)國中(zhong)車(che)在黨(dang)(dang)(dang)的(de)堅強(qiang)領(ling)導下(xia)(xia)做(zuo)大(da)做(zuo)強(qiang)企(qi)業，立足(zu)于(yu)“交(jiao)通強(qiang)國，鐵路(lu)先(xian)行，裝備支持”戰略，以(yi)卓越品質(zhi)為(wei)(wei)(wei)(wei)中(zhong)國軌道交(jiao)通提供高端裝備，成(cheng)為(wei)(wei)(wei)(wei)國民(min)(min)(min)經濟發展的(de)產業引擎，成(cheng)為(wei)(wei)(wei)(wei)人民(min)(min)(min)美(mei)好生(sheng)活的(de)締造者。
“堅持(chi)自(zi)立自(zi)強(qiang)、自(zi)主創(chuang)(chuang)新(xin)”是(shi)建設世界科(ke)技(ji)(ji)強(qiang)國(guo)(guo)(guo)對(dui)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)車(che)(che)提(ti)出的(de)(de)(de)時代要求。它體(ti)現的(de)(de)(de)是(shi)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)車(che)(che)紅色基(ji)因(yin)最精(jing)彩和(he)最具魅(mei)力的(de)(de)(de)部(bu)分。在長期(qi)艱(jian)苦奮斗中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)車(che)(che)始終保持(chi)昂揚的(de)(de)(de)精(jing)神狀(zhuang)態，持(chi)續(xu)發揚自(zi)立自(zi)強(qiang)、自(zi)主創(chuang)(chuang)新(xin)的(de)(de)(de)精(jing)神，扛起了(le)(le)交通強(qiang)國(guo)(guo)(guo)的(de)(de)(de)重要責任，并努力成(cheng)為原創(chuang)(chuang)技(ji)(ji)術(shu)策源(yuan)地和(he)現代產(chan)業鏈(lian)鏈(lian)長。勇(yong)于改革、善于創(chuang)(chuang)新(xin)，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)車(che)(che)實(shi)現了(le)(le)從小到大(da)、由弱到強(qiang)、從追趕(gan)到并跑到領跑的(de)(de)(de)重大(da)轉變。推動鐵路機車(che)(che)車(che)(che)輛換代升級，創(chuang)(chuang)造了(le)(le)鐵路裝備制造多個(ge)“第(di)一(yi)”；高(gao)鐵動車(che)(che)從無到有，走(zou)出了(le)(le)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)特色的(de)(de)(de)創(chuang)(chuang)新(xin)之路。時至(zhi)今日(ri)，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)車(che)(che)已經(jing)發展成(cheng)為全(quan)球規模領先、品種齊(qi)全(quan)、技(ji)(ji)術(shu)一(yi)流(liu)的(de)(de)(de)軌道(dao)交通裝備供(gong)應(ying)商(shang)，成(cheng)為國(guo)(guo)(guo)家亮(liang)麗(li)名片，更成(cheng)為人(ren)民美好(hao)生(sheng)活的(de)(de)(de)創(chuang)(chuang)造者。
聚力固根鑄魂，打造紅色黨建品牌文化
為彰顯紅(hong)色文化的價(jia)值，繼(ji)承好紅(hong)色基因，中國中車通過頂層設計加基層構(gou)建(jian)的方式，在(zai)打造紅(hong)色黨建(jian)品牌文化上下功夫，形(xing)成了助推企業(ye)高質量(liang)發展的領導力(li)(li)、引領力(li)(li)、組織(zhi)力(li)(li)和(he)凝聚力(li)(li)。
在頂(ding)層(ceng)設計方面(mian)，中(zhong)(zhong)國(guo)中(zhong)(zhong)車(che)實(shi)施(shi)了(le)打(da)(da)造黨(dang)(dang)(dang)建(jian)(jian)(jian)(jian)“金名片(pian)(pian)”方案。中(zhong)(zhong)國(guo)共(gong)產黨(dang)(dang)(dang)成(cheng)立以來，無數中(zhong)(zhong)車(che)人積極(ji)投身于黨(dang)(dang)(dang)的(de)(de)事業(ye)中(zhong)(zhong)，錘(chui)煉紅(hong)色(se)(se)品格、傳承紅(hong)色(se)(se)基因、涵養(yang)紅(hong)色(se)(se)文化(hua)，構筑(zhu)了(le)扎實(shi)的(de)(de)黨(dang)(dang)(dang)建(jian)(jian)(jian)(jian)基礎(chu)和(he)良好(hao)的(de)(de)黨(dang)(dang)(dang)建(jian)(jian)(jian)(jian)傳統。中(zhong)(zhong)國(guo)中(zhong)(zhong)車(che)的(de)(de)發(fa)(fa)(fa)展(zhan)(zhan)歷程(cheng)(cheng)，就是堅持(chi)黨(dang)(dang)(dang)的(de)(de)領(ling)導、加強黨(dang)(dang)(dang)的(de)(de)建(jian)(jian)(jian)(jian)設的(de)(de)光(guang)輝歷程(cheng)(cheng)。進(jin)入新(xin)時(shi)代，中(zhong)(zhong)國(guo)中(zhong)(zhong)車(che)堅持(chi)在黨(dang)(dang)(dang)和(he)國(guo)家(jia)事業(ye)發(fa)(fa)(fa)展(zhan)(zhan)全局的(de)(de)高(gao)(gao)度思考問題，堅持(chi)在鑄造“國(guo)家(jia)名片(pian)(pian)”的(de)(de)戰略高(gao)(gao)度認識新(xin)時(shi)代企(qi)業(ye)黨(dang)(dang)(dang)的(de)(de)建(jian)(jian)(jian)(jian)設責任(ren)使命，強化(hua)頂(ding)層(ceng)設計，堅持(chi)把(ba)黨(dang)(dang)(dang)的(de)(de)建(jian)(jian)(jian)(jian)設與改(gai)革發(fa)(fa)(fa)展(zhan)(zhan)同步(bu)謀(mou)劃，提出(chu)了(le)打(da)(da)造黨(dang)(dang)(dang)建(jian)(jian)(jian)(jian)“金名片(pian)(pian)”建(jian)(jian)(jian)(jian)設的(de)(de)總目標和(he)路線圖。通過打(da)(da)造黨(dang)(dang)(dang)建(jian)(jian)(jian)(jian)“金名片(pian)(pian)”，中(zhong)(zhong)車(che)黨(dang)(dang)(dang)建(jian)(jian)(jian)(jian)工作成(cheng)為(wei)(wei)改(gai)革發(fa)(fa)(fa)展(zhan)(zhan)的(de)(de)“紅(hong)色(se)(se)引擎(qing)”，成(cheng)為(wei)(wei)像高(gao)(gao)鐵一樣具有(you)影響(xiang)力的(de)(de)中(zhong)(zhong)車(che)符(fu)號，為(wei)(wei)提升(sheng)中(zhong)(zhong)央(yang)企(qi)業(ye)黨(dang)(dang)(dang)建(jian)(jian)(jian)(jian)質量和(he)繼承弘揚紅(hong)色(se)(se)基因凝練(lian)了(le)中(zhong)(zhong)車(che)經驗。
堅持以(yi)(yi)紅(hong)(hong)(hong)(hong)色文化(hua)引領筑牢精(jing)神(shen)堡(bao)壘。紅(hong)(hong)(hong)(hong)色黨(dang)(dang)建(jian)品牌(pai)構(gou)建(jian)重點(dian)在頂層(ceng)，關鍵(jian)在基(ji)(ji)層(ceng)。全面推(tui)(tui)進黨(dang)(dang)建(jian)“金名片”建(jian)設(she)，作(zuo)出“一(yi)(yi)(yi)企(qi)業一(yi)(yi)(yi)特(te)色、一(yi)(yi)(yi)支部(bu)一(yi)(yi)(yi)品牌(pai)、一(yi)(yi)(yi)黨(dang)(dang)員一(yi)(yi)(yi)面旗”的部(bu)署，將紅(hong)(hong)(hong)(hong)色文化(hua)融入(ru)基(ji)(ji)層(ceng)黨(dang)(dang)建(jian)工(gong)(gong)作(zuo)，以(yi)(yi)紅(hong)(hong)(hong)(hong)色文化(hua)推(tui)(tui)進基(ji)(ji)層(ceng)黨(dang)(dang)組織建(jian)設(she)，提(ti)(ti)高了(le)基(ji)(ji)層(ceng)黨(dang)(dang)組織的凝聚力和(he)戰斗力。各子公司依(yi)托(tuo)紅(hong)(hong)(hong)(hong)色資源陣地(di)，探索和(he)打造出了(le)深具特(te)色的“紅(hong)(hong)(hong)(hong)色文化(hua)+黨(dang)(dang)建(jian)”做(zuo)法，總結出“紅(hong)(hong)(hong)(hong)色動(dong)能構(gou)建(jian)企(qi)業科技創新生態圈”“‘先(xian)鋒源’黨(dang)(dang)建(jian)陣地(di)”等(deng)特(te)色經驗，形成(cheng)了(le)紅(hong)(hong)(hong)(hong)色文化(hua)為(wei)基(ji)(ji)層(ceng)黨(dang)(dang)建(jian)工(gong)(gong)作(zuo)提(ti)(ti)供思(si)想支持、物質載體、價值(zhi)信仰(yang)，基(ji)(ji)層(ceng)黨(dang)(dang)建(jian)構(gou)建(jian)“紅(hong)(hong)(hong)(hong)色引擎”，發揮(hui)紅(hong)(hong)(hong)(hong)色文化(hua)資源教育功能、彰顯紅(hong)(hong)(hong)(hong)色精(jing)神(shen)時代價值(zhi)的良好局面。
豐富傳播方式，講好中車紅色文化故事
紅(hong)色(se)基因本質上來說是紅(hong)色(se)文化(hua)的(de)觀念(nian)意識(shi)形態，它必須通過特定(ding)的(de)形式和(he)載(zai)體才能表現出來。要實(shi)現紅(hong)色(se)基因的(de)有效傳承(cheng)，實(shi)現紅(hong)色(se)文化(hua)的(de)弘揚傳播，必須不斷推動紅(hong)色(se)基因的(de)形式載(zai)體創新(xin)(xin)和(he)宣傳方式方法的(de)創新(xin)(xin)。
中(zhong)國中(zhong)車(che)努力推動(dong)紅(hong)(hong)色基(ji)因表現形式創新(xin)，強化紅(hong)(hong)色文化產品(pin)譜系(xi)建設。一是依托現有紅(hong)(hong)色資源(yuan)，充(chong)分(fen)挖掘(jue)利用工(gong)(gong)(gong)業遺產中(zhong)的紅(hong)(hong)色文化資源(yuan)，打(da)造愛(ai)國主(zhu)義(yi)教育基(ji)地(di)、機(ji)車(che)工(gong)(gong)(gong)業展(zhan)覽館、紀(ji)念(nian)館等(deng)建設，開(kai)發(fa)了(le)“長辛店二七紀(ji)念(nian)館”等(deng)特色項目。二是結合重(zhong)大(da)(da)歷(li)史(shi)節點和重(zhong)要事件(jian)，舉(ju)辦紀(ji)念(nian)活(huo)動(dong)，如結合新(xin)中(zhong)國成立70周年、新(xin)中(zhong)車(che)成立5周年等(deng)事件(jian)，舉(ju)辦大(da)(da)型成就展(zhan)。三是通(tong)過文創作品(pin)，倡(chang)導(dao)內容豐富、形式多樣、理論深厚的紅(hong)(hong)色文藝(yi)產品(pin)。如以王(wang)荷波(bo)同(tong)志(zhi)在中(zhong)國中(zhong)車(che)開(kai)展(zhan)的工(gong)(gong)(gong)運(yun)史(shi)為題材(cai)，編(bian)排了(le)沉(chen)浸式體驗話劇(ju)，以此教育和引導(dao)廣大(da)(da)員工(gong)(gong)(gong)。
中(zhong)國中(zhong)車(che)(che)(che)努力(li)推(tui)動(dong)(dong)紅(hong)色(se)文化(hua)傳(chuan)(chuan)播(bo)(bo)方(fang)式方(fang)法創新，提升(sheng)講(jiang)故(gu)事水(shui)平和(he)能力(li)。一是(shi)利用“傳(chuan)(chuan)統式”載體(ti)(ti)(ti)。利用現有宣(xuan)傳(chuan)(chuan)教育(yu)載體(ti)(ti)(ti)，比如(ru)通過(guo)(guo)媒(mei)體(ti)(ti)(ti)宣(xuan)傳(chuan)(chuan)、道(dao)德講(jiang)堂、老黨員(yuan)講(jiang)故(gu)事、紅(hong)歌比賽，制(zhi)作紅(hong)色(se)文化(hua)宣(xuan)傳(chuan)(chuan)教育(yu)材(cai)料，組(zu)織撰寫《中(zhong)車(che)(che)(che)成長之(zhi)道(dao)》《解(jie)(jie)碼(ma)中(zhong)車(che)(che)(che)紅(hong)色(se)基(ji)因》等(deng)書(shu)，讓(rang)中(zhong)車(che)(che)(che)員(yuan)工了解(jie)(jie)中(zhong)車(che)(che)(che)的(de)(de)紅(hong)色(se)歷史。二是(shi)開展“沉(chen)浸(jin)式” 教育(yu)。采用情景黨課、紅(hong)色(se)家書(shu)情景誦(song)讀、瞻觀紅(hong)色(se)遺跡(ji)(ji)等(deng)形式，通過(guo)(guo)沉(chen)浸(jin)式體(ti)(ti)(ti)驗或儀(yi)式感的(de)(de)參與，讓(rang)員(yuan)工有跨(kua)越時空(kong)、身臨(lin)其境之(zhi)感，在不知(zhi)不覺(jue)中(zhong)受到教育(yu)，得到啟發。三是(shi)探索“新媒(mei)體(ti)(ti)(ti)”傳(chuan)(chuan)播(bo)(bo)。目前，中(zhong)國中(zhong)車(che)(che)(che)正圍繞《解(jie)(jie)碼(ma)中(zhong)車(che)(che)(che)紅(hong)色(se)基(ji)因》一書(shu)，制(zhi)作系列(lie)微(wei)視(shi)頻(pin)，用二維(wei)碼(ma)將書(shu)與系列(lie)微(wei)視(shi)頻(pin)鏈接，在視(shi)頻(pin)平臺和(he)社(she)(she)交媒(mei)體(ti)(ti)(ti)平臺上(shang)傳(chuan)(chuan)播(bo)(bo)，呼(hu)應書(shu)籍內容，形成有效傳(chuan)(chuan)播(bo)(bo)，并通過(guo)(guo)系列(lie)有溫度(du)的(de)(de)移動(dong)(dong)端(duan)頁面加大(da)推(tui)廣。以(yi)(yi)“中(zhong)車(che)(che)(che)紅(hong)色(se)軌跡(ji)(ji)”為主(zhu)題，制(zhi)作系列(lie)可以(yi)(yi)互動(dong)(dong)的(de)(de)H5在社(she)(she)交媒(mei)體(ti)(ti)(ti)上(shang)投放傳(chuan)(chuan)播(bo)(bo)，以(yi)(yi)生(sheng)動(dong)(dong)有趣的(de)(de)敘述和(he)互動(dong)(dong)點擊瀏覽的(de)(de)方(fang)式，帶領讀者(zhe)沉(chen)浸(jin)式閱讀，傳(chuan)(chuan)播(bo)(bo)中(zhong)車(che)(che)(che)紅(hong)色(se)文化(hua)。
（作者(zhe)系中國中車集團(tuan)有限公司黨委）
【責任編輯：家正】
