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2010年以來，上海(hai)建(jian)工集(ji)(ji)團在南(nan)(nan)(nan)昌(chang)(chang)(chang)市(shi)(shi)場(chang)交(jiao)出(chu)漂亮(liang)成(cheng)(cheng)績單(dan)——303米高南(nan)(nan)(nan)昌(chang)(chang)(chang)綠地(di)中央廣(guang)場(chang)項(xiang)(xiang)目(mu)，成(cheng)(cheng)為(wei)南(nan)(nan)(nan)昌(chang)(chang)(chang)第一高樓；37萬(wan)平方米綠地(di)國際博(bo)覽中心(xin)項(xiang)(xiang)目(mu)，成(cheng)(cheng)為(wei)南(nan)(nan)(nan)昌(chang)(chang)(chang)最大(da)體(ti)量的(de)(de)單(dan)體(ti)建(jian)筑；長約8.9公里前湖大(da)道快速路工程，建(jian)成(cheng)(cheng)后是南(nan)(nan)(nan)昌(chang)(chang)(chang)市(shi)(shi)最長的(de)(de)貫穿市(shi)(shi)中心(xin)三(san)個(ge)區的(de)(de)快速路。今年，上海(hai)建(jian)工集(ji)(ji)團在南(nan)(nan)(nan)昌(chang)(chang)(chang)市(shi)(shi)場(chang)的(de)(de)合同額有(you)望突破(po)100億元，集(ji)(ji)團正以產業聯(lian)動的(de)(de)機制、投資(zi)引(yin)領的(de)(de)特色(se)、與城共榮的(de)(de)情懷，去實現南(nan)(nan)(nan)昌(chang)(chang)(chang)市(shi)(shi)場(chang)的(de)(de)可持續發展。

一、產業(ye)聯(lian)動(dong)：展(zhan)現“集(ji)團(tuan)軍”的規模效應

2010年3月，上海建(jian)(jian)工(gong)(gong)二建(jian)(jian)集(ji)(ji)(ji)團來到南(nan)昌承(cheng)(cheng)建(jian)(jian)綠地(di)中央廣(guang)場項目，成(cheng)(cheng)為集(ji)(ji)(ji)團最早進入南(nan)昌市(shi)場隊伍之一。7年來，上海建(jian)(jian)工(gong)(gong)機施(shi)集(ji)(ji)(ji)團、安裝集(ji)(ji)(ji)團、市(shi)政(zheng)總院等(deng)(deng)單位先后(hou)在南(nan)昌市(shi)場安營扎(zha)寨，覆(fu)蓋上海建(jian)(jian)工(gong)(gong)集(ji)(ji)(ji)團的建(jian)(jian)筑施(shi)工(gong)(gong)、設(she)(she)計咨詢、城(cheng)市(shi)建(jian)(jian)設(she)(she)投(tou)資、房產(chan)開發(fa)、建(jian)(jian)材工(gong)(gong)業(ye)五大事業(ye)群。分管(guan)上海建(jian)(jian)工(gong)(gong)房產(chan)開發(fa)和南(nan)昌區域市(shi)場發(fa)展等(deng)(deng)工(gong)(gong)作(zuo)的集(ji)(ji)(ji)團副總裁朱忠明指出，“集(ji)(ji)(ji)團軍”模式(shi)，可(ke)使(shi)企業(ye)更好(hao)地(di)集(ji)(ji)(ji)聚資源，充分發(fa)揮(hui)品牌、資本、人(ren)才(cai)、核心技術與總承(cheng)(cheng)包(bao)、總集(ji)(ji)(ji)成(cheng)(cheng)等(deng)(deng)優勢。進入南(nan)昌市(shi)場的各(ge)(ge)單位要積極(ji)發(fa)揮(hui)產(chan)業(ye)聯動效(xiao)應和總承(cheng)(cheng)包(bao)、總集(ji)(ji)(ji)成(cheng)(cheng)優勢，加強協同配合，共享(xiang)各(ge)(ge)種資源，共同建(jian)(jian)設(she)(she)和維護好(hao)上海建(jian)(jian)工(gong)(gong)品牌。

根據集(ji)(ji)(ji)(ji)團(tuan)(tuan)要求(qiu)，進入南(nan)昌(chang)(chang)區域(yu)市(shi)(shi)(shi)場(chang)(chang)(chang)(chang)的(de)(de)下屬12家單位以“集(ji)(ji)(ji)(ji)團(tuan)(tuan)軍(jun)”產(chan)(chan)(chan)業聯(lian)(lian)動的(de)(de)優勢(shi)協同作(zuo)戰(zhan)，展現出集(ji)(ji)(ji)(ji)成(cheng)和(he)規(gui)模效應。二建(jian)(jian)(jian)集(ji)(ji)(ji)(ji)團(tuan)(tuan)作(zuo)為區域(yu)總(zong)(zong)(zong)承包(bao)單位，組建(jian)(jian)(jian)南(nan)昌(chang)(chang)分公(gong)(gong)司(si)(si)，成(cheng)為“集(ji)(ji)(ji)(ji)團(tuan)(tuan)軍(jun)”中(zhong)(zhong)的(de)(de)橋頭堡和(he)主力(li)軍(jun)，先后承建(jian)(jian)(jian)綠地(di)(di)中(zhong)(zhong)央廣場(chang)(chang)(chang)(chang)、綠地(di)(di)紫峰大(da)廈、綠地(di)(di)悅城(cheng)等地(di)(di)標項(xiang)(xiang)(xiang)目，樹起了(le)上(shang)海(hai)建(jian)(jian)(jian)工(gong)(gong)(gong)的(de)(de)品(pin)牌(pai)(pai)。南(nan)昌(chang)(chang)分公(gong)(gong)司(si)(si)共承建(jian)(jian)(jian)42個(ge)項(xiang)(xiang)(xiang)目，合(he)(he)同總(zong)(zong)(zong)造(zao)價達(da)到(dao)160億(yi)元(yuan)，分公(gong)(gong)司(si)(si)入選(xuan)(xuan)南(nan)昌(chang)(chang)市(shi)(shi)(shi)建(jian)(jian)(jian)交(jiao)委“南(nan)昌(chang)(chang)市(shi)(shi)(shi)政(zheng)府(fu)投資工(gong)(gong)(gong)程預(yu)選(xuan)(xuan)承包(bao)商名錄”房屋建(jian)(jian)(jian)筑A級企(qi)業。市(shi)(shi)(shi)政(zheng)總(zong)(zong)(zong)院僅(jin)2015年(nian)(nian)，在(zai)(zai)南(nan)昌(chang)(chang)及周(zhou)邊市(shi)(shi)(shi)場(chang)(chang)(chang)(chang)的(de)(de)合(he)(he)同額就達(da)到(dao)了(le)3.5億(yi)元(yuan)；2016年(nian)(nian)完成(cheng)3個(ge)產(chan)(chan)(chan)業聯(lian)(lian)動成(cheng)功案例：與(yu)(yu)建(jian)(jian)(jian)工(gong)(gong)(gong)江西投資公(gong)(gong)司(si)(si)、二建(jian)(jian)(jian)集(ji)(ji)(ji)(ji)團(tuan)(tuan)合(he)(he)作(zuo)的(de)(de)青(qing)山湖西岸二期項(xiang)(xiang)(xiang)目，與(yu)(yu)二建(jian)(jian)(jian)集(ji)(ji)(ji)(ji)團(tuan)(tuan)合(he)(he)作(zuo)的(de)(de)贛東大(da)堤二期項(xiang)(xiang)(xiang)目，與(yu)(yu)建(jian)(jian)(jian)工(gong)(gong)(gong)設計院合(he)(he)作(zuo)的(de)(de)吉安(an)高(gao)鐵車站項(xiang)(xiang)(xiang)目。市(shi)(shi)(shi)政(zheng)總(zong)(zong)(zong)院今年(nian)(nian)8月又中(zhong)(zhong)標南(nan)昌(chang)(chang)城(cheng)市(shi)(shi)(shi)地(di)(di)下綜(zong)合(he)(he)管廊專項(xiang)(xiang)(xiang)規(gui)劃，為建(jian)(jian)(jian)工(gong)(gong)(gong)集(ji)(ji)(ji)(ji)團(tuan)(tuan)開拓南(nan)昌(chang)(chang)管廊新市(shi)(shi)(shi)場(chang)(chang)(chang)(chang)奠(dian)定了(le)基礎。建(jian)(jian)(jian)工(gong)(gong)(gong)材料(liao)公(gong)(gong)司(si)(si)、安(an)裝(zhuang)集(ji)(ji)(ji)(ji)團(tuan)(tuan)、機施集(ji)(ji)(ji)(ji)團(tuan)(tuan)、園林(lin)集(ji)(ji)(ji)(ji)團(tuan)(tuan)、裝(zhuang)飾(shi)集(ji)(ji)(ji)(ji)團(tuan)(tuan)等也在(zai)(zai)產(chan)(chan)(chan)業聯(lian)(lian)動中(zhong)(zhong)提(ti)升了(le)業務(wu)量。建(jian)(jian)(jian)工(gong)(gong)(gong)集(ji)(ji)(ji)(ji)團(tuan)(tuan)副總(zong)(zong)(zong)裁朱忠明表示：“事(shi)實證(zheng)明，產(chan)(chan)(chan)業聯(lian)(lian)動對提(ti)升集(ji)(ji)(ji)(ji)團(tuan)(tuan)市(shi)(shi)(shi)場(chang)(chang)(chang)(chang)拓展能(neng)力(li)是(shi)很(hen)有效的(de)(de)。現在(zai)(zai)的(de)(de)關鍵，是(shi)要完善機制，更好地(di)(di)實現上(shang)海(hai)建(jian)(jian)(jian)工(gong)(gong)(gong)的(de)(de)品(pin)牌(pai)(pai)、資本(ben)、人才、核心技(ji)術與(yu)(yu)總(zong)(zong)(zong)承包(bao)、總(zong)(zong)(zong)集(ji)(ji)(ji)(ji)成(cheng)等各類資源的(de)(de)共享，把規(gui)模效應發揮到(dao)極(ji)致。”

二、投資(zi)引領：借力資(zi)本(ben)的“杠(gang)桿”作用

2013年7月(yue)，上海建(jian)(jian)(jian)工(gong)(gong)江西(xi)投資(zi)(zi)發(fa)展有限公(gong)司在(zai)南(nan)昌(chang)揭牌，工(gong)(gong)商注冊資(zi)(zi)金3億元，這(zhe)無疑(yi)是(shi)上海建(jian)(jian)(jian)工(gong)(gong)集(ji)團(tuan)南(nan)昌(chang)區(qu)域市(shi)場發(fa)展史(shi)上的一座里(li)程碑。建(jian)(jian)(jian)工(gong)(gong)江投公(gong)司在(zai)成(cheng)立當天(tian)，聯合二(er)建(jian)(jian)(jian)集(ji)團(tuan)與南(nan)昌(chang)市(shi)東湖(hu)(hu)區(qu)政府(fu)簽訂了《青山(shan)(shan)湖(hu)(hu)西(xi)岸(an)改(gai)(gai)造(zao)合作協議(yi)書》，就棚戶區(qu)改(gai)(gai)造(zao)、地下管網(wang)改(gai)(gai)造(zao)等項(xiang)(xiang)目(mu)(mu)進(jin)行了意向(xiang)性洽談。公(gong)司先(xian)后中標(biao)南(nan)昌(chang)市(shi)區(qu)第一個(ge)采用BT模式建(jian)(jian)(jian)設的還建(jian)(jian)(jian)房(fang)項(xiang)(xiang)目(mu)(mu)——青山(shan)(shan)湖(hu)(hu)西(xi)岸(an)10.09萬平(ping)方米(mi)的還建(jian)(jian)(jian)房(fang)項(xiang)(xiang)目(mu)(mu)、青山(shan)(shan)湖(hu)(hu)西(xi)岸(an)新湖(hu)(hu)濱西(xi)路工(gong)(gong)程和“三經五緯”街(jie)巷空間改(gai)(gai)造(zao)項(xiang)(xiang)目(mu)(mu)等。今(jin)年5月(yue)，建(jian)(jian)(jian)工(gong)(gong)江投聯手二(er)建(jian)(jian)(jian)集(ji)團(tuan)、市(shi)政設計院又中標(biao)南(nan)昌(chang)市(shi)東湖(hu)(hu)區(qu)青山(shan)(shan)湖(hu)(hu)西(xi)岸(an)二(er)期安置房(fang)工(gong)(gong)程，這(zhe)是(shi)一個(ge)集(ji)投資(zi)(zi)、勘(kan)察(cha)、設計、施工(gong)(gong)于一體的政府(fu)購買服務項(xiang)(xiang)目(mu)(mu)。工(gong)(gong)程總(zong)投資(zi)(zi)約17.8億元，總(zong)建(jian)(jian)(jian)筑(zhu)面積約58萬平(ping)方米(mi)，該項(xiang)(xiang)目(mu)(mu)是(shi)截至目(mu)(mu)前集(ji)團(tuan)在(zai)南(nan)昌(chang)承接的最大體量住宅群。

建(jian)工(gong)(gong)江(jiang)(jiang)投(tou)公(gong)司(si)的(de)(de)作用不(bu)僅是“以資(zi)本經(jing)(jing)(jing)營(ying)帶動生產經(jing)(jing)(jing)營(ying)，以投(tou)資(zi)行(xing)為引領(ling)設(she)計咨詢和建(jian)筑施工(gong)(gong)經(jing)(jing)(jing)營(ying)”，同(tong)時還是一(yi)個“信(xin)(xin)息共(gong)享的(de)(de)平(ping)(ping)臺(tai)”。江(jiang)(jiang)投(tou)公(gong)司(si)定期召(zhao)集(ji)建(jian)工(gong)(gong)集(ji)團(tuan)所有在南(nan)昌(chang)(chang)的(de)(de)公(gong)司(si)負責(ze)人召(zhao)開工(gong)(gong)作例會(hui)，進(jin)行(xing)平(ping)(ping)臺(tai)式的(de)(de)溝通，各個公(gong)司(si)之間(jian)不(bu)扎“籬笆”，信(xin)(xin)息全透(tou)明。公(gong)司(si)成立三(san)年來，在南(nan)昌(chang)(chang)市場的(de)(de)累計投(tou)資(zi)額已達20多億元。今(jin)年6月上海建(jian)工(gong)(gong)集(ji)團(tuan)黨(dang)委書記、董事長徐征在南(nan)昌(chang)(chang)召(zhao)開集(ji)團(tuan)中原區域工(gong)(gong)作座(zuo)談會(hui)時，對江(jiang)(jiang)投(tou)公(gong)司(si)在與兄(xiong)弟單位產業(ye)聯動、資(zi)源(yuan)共(gong)享等(deng)(deng)方面的(de)(de)突出表現給(gei)予了充分肯定，并給(gei)出了“花(hua)錢不(bu)多、作用蠻大”的(de)(de)評價。今(jin)年10月，在江(jiang)(jiang)西(xi)省(sheng)黨(dang)政領(ling)導見證下，上海建(jian)工(gong)(gong)集(ji)團(tuan)與江(jiang)(jiang)西(xi)省(sheng)國家級新區---南(nan)昌(chang)(chang)贛江(jiang)(jiang)新區管委會(hui)簽訂戰(zhan)略合(he)作協議，將在南(nan)昌(chang)(chang)就基建(jian)設(she)施、城市綜合(he)開發(fa)、產業(ye)資(zi)源(yuan)等(deng)(deng)方面開展多層(ceng)次、多渠道、多形(xing)式的(de)(de)合(he)作，共(gong)同(tong)推進(jin)南(nan)昌(chang)(chang)市乃至江(jiang)(jiang)西(xi)省(sheng)的(de)(de)城市發(fa)展與建(jian)設(she)。

三、與城(cheng)共榮(rong)：成(cheng)為扎根紅土地的“種子”

2013年(nian)4月，上(shang)海(hai)建(jian)(jian)(jian)工(gong)集(ji)團與南(nan)(nan)(nan)(nan)昌(chang)(chang)市(shi)(shi)政(zheng)府簽署了(le)《戰略合作框架協(xie)議》。集(ji)團黨(dang)委書記(ji)、董(dong)事長徐征(zheng)要(yao)求各單位(wei)認(ren)真學習研究南(nan)(nan)(nan)(nan)昌(chang)(chang)當(dang)地政(zheng)策、法(fa)規(gui)，把(ba)上(shang)海(hai)好的(de)管理經(jing)(jing)驗和做法(fa)與當(dang)地的(de)管理方(fang)式有機融合起來，把(ba)上(shang)海(hai)建(jian)(jian)(jian)工(gong)品牌(pai)帶進南(nan)(nan)(nan)(nan)昌(chang)(chang)，在融合中發(fa)展。二建(jian)(jian)(jian)集(ji)團在南(nan)(nan)(nan)(nan)昌(chang)(chang)承建(jian)(jian)(jian)的(de)第(di)一個(ge)項(xiang)目——綠地中央廣(guang)場項(xiang)目先(xian)后(hou)獲(huo)得了(le)南(nan)(nan)(nan)(nan)昌(chang)(chang)市(shi)(shi)“安(an)(an)全生(sheng)產、文明(ming)施工(gong)”樣板工(gong)地、江(jiang)西(xi)省(sheng)建(jian)(jian)(jian)筑施工(gong)安(an)(an)全文明(ming)工(gong)地、江(jiang)西(xi)省(sheng)人(ren)防(fang)工(gong)程(cheng)結構優質(zhi)獎、南(nan)(nan)(nan)(nan)昌(chang)(chang)市(shi)(shi)優質(zhi)結構工(gong)程(cheng)等榮譽。南(nan)(nan)(nan)(nan)昌(chang)(chang)青山湖(hu)西(xi)岸10.09萬平方(fang)米還(huan)建(jian)(jian)(jian)房項(xiang)目、南(nan)(nan)(nan)(nan)昌(chang)(chang)“三經(jing)(jing)五(wu)緯(wei)”等項(xiang)目，也先(xian)后(hou)破解土地移交滯后(hou)、施工(gong)時間受(shou)限、文化歷史風貌(mao)要(yao)求高等難(nan)題，贏得了(le)良好的(de)社會口(kou)碑。近7年(nian)來，建(jian)(jian)(jian)工(gong)集(ji)團在南(nan)(nan)(nan)(nan)昌(chang)(chang)市(shi)(shi)場獲(huo)獎無數，僅僅二建(jian)(jian)(jian)集(ji)團今年(nian)1至9月就(jiu)獲(huo)得了(le)南(nan)(nan)(nan)(nan)昌(chang)(chang)市(shi)(shi)級以上(shang)的(de)獎項(xiang)46個(ge)。

上(shang)海建(jian)(jian)工(gong)集(ji)團要想在南(nan)昌(chang)(chang)進(jin)一(yi)步發展，必須融(rong)入當地(di)(di)，進(jin)行屬(shu)地(di)(di)化(hua)(hua)運作。集(ji)團黨委書記(ji)、董事長徐征指(zhi)出(chu)：“屬(shu)地(di)(di)化(hua)(hua)公司要真(zhen)正成為(wei)南(nan)昌(chang)(chang)城市(shi)建(jian)(jian)設的(de)主力軍，真(zhen)正成為(wei)江(jiang)西的(de)上(shang)海建(jian)(jian)工(gong)，真(zhen)正成為(wei)江(jiang)西的(de)子(zi)弟兵(bing)。”目(mu)前，上(shang)海建(jian)(jian)工(gong)集(ji)團10多家子(zi)集(ji)團（公司）在南(nan)昌(chang)(chang)的(de)分公司都(dou)在探索屬(shu)地(di)(di)化(hua)(hua)。二(er)建(jian)(jian)南(nan)昌(chang)(chang)分公司共有305人，其中(zhong)屬(shu)地(di)(di)化(hua)(hua)員工(gong)已達221名，比例達72%，屬(shu)地(di)(di)化(hua)(hua)員工(gong)中(zhong)目(mu)前擔任項目(mu)經理(li)級別的(de)有5名，擔任副經理(li)及主管的(de)達28名。

四、啟示：可(ke)持續發展貴(gui)在求“變”

上海(hai)建(jian)工集團(tuan)黨委書記、董事長徐(xu)征曾指出：區域市場發展是(shi)上海(hai)建(jian)工“十三五”規劃的重(zhong)要(yao)一環，以南昌為核(he)心(xin)的中(zhong)原地區是(shi)上海(hai)建(jian)工未(wei)來發展可預期的戰略重(zhong)鎮。“南昌模式”給我們如下啟示：

第一，機(ji)制(zhi)之變——從單兵作(zuo)戰到產(chan)業(ye)(ye)聯動。集團以產(chan)業(ye)(ye)聯動、投資引(yin)領、與城共榮的機(ji)制(zhi)去實(shi)現南(nan)昌(chang)市場(chang)的可(ke)持續發展，從單兵作(zuo)戰到產(chan)業(ye)(ye)聯動，依托集團資源(yuan)，加快產(chan)業(ye)(ye)協同發展，打(da)造規模效應，這無疑是一種機(ji)制(zhi)創新。

第二，體制(zhi)之變——從托管(guan)經營到屬地(di)經營。成(cheng)立(li)屬地(di)法人公(gong)司是上(shang)海(hai)建(jian)工融入當(dang)(dang)地(di)市場的一項措施，能更多地(di)獲得當(dang)(dang)地(di)政(zheng)府和市場的認可，同時(shi)也(ye)是成(cheng)為(wei)“江西人的上(shang)海(hai)建(jian)工”的必由之路。2015年9月，二建(jian)集團(tuan)成(cheng)立(li)了“江西建(jian)設有限公(gong)司”，實施屬地(di)化(hua)公(gong)司運營，因地(di)制(zhi)宜實施“以(yi)贛治(zhi)贛”，力爭(zheng)到“十三五”末成(cheng)為(wei)在區域市場具備(bei)行業引(yin)領(ling)力和品牌影(ying)響力的施工總承包(bao)一級企業。

第三，身(shen)份之(zhi)變——從外來(lai)創業者到(dao)當地自家(jia)人。上海建(jian)(jian)(jian)工(gong)要(yao)融(rong)(rong)入(ru)(ru)南(nan)(nan)昌(chang)，不(bu)能僅僅把自己當成建(jian)(jian)(jian)設者，而要(yao)融(rong)(rong)入(ru)(ru)到(dao)南(nan)(nan)昌(chang)各類(lei)社會(hui)(hui)組(zu)織中去，服務南(nan)(nan)昌(chang)發展，和南(nan)(nan)昌(chang)共建(jian)(jian)(jian)共享。目前，二建(jian)(jian)(jian)南(nan)(nan)昌(chang)分公(gong)司不(bu)少(shao)員(yuan)工(gong)開始(shi)“身(shen)份”落地，紛紛擔任南(nan)(nan)昌(chang)市青少(shao)年(nian)基(ji)金會(hui)(hui)副理事長、青年(nian)聯合(he)會(hui)(hui)副主席或政(zheng)協委員(yuan)等，參政(zheng)議政(zheng)，出謀劃策(ce)，努力融(rong)(rong)入(ru)(ru)南(nan)(nan)昌(chang)這座城市。

第四，理念(nian)之(zhi)變(bian)——從經(jing)營(ying)項目(mu)到(dao)服務城(cheng)市。上海建(jian)工集團要在南昌區域(yu)市場實現可(ke)持續發展(zhan)，必須有(you)戰略目(mu)標(biao)，實現從經(jing)營(ying)項目(mu)到(dao)服務城(cheng)市的(de)(de)轉變(bian)。服務城(cheng)市不僅(jin)是地域(yu)布局的(de)(de)過(guo)程，也是企(qi)業(ye)人力資源、管理體系、免费菠萝视频app下载、高新技術等核(he)心競(jing)爭優勢持續輸(shu)出的(de)(de)過(guo)程，更是全體員工對“全國化(hua)”的(de)(de)戰略認(ren)知(zhi)、情(qing)感(gan)認(ren)同的(de)(de)過(guo)程。