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5月20日，“蘇(su)鹽(yan)生活家”網(wang)上商城(cheng)、微商城(cheng)、微店(dian)、手機APP等線(xian)(xian)上平臺全(quan)線(xian)(xian)啟動，分(fen)布(bu)在江蘇(su)全(quan)省各市(shi)縣(xian)核(he)心商圈的50家線(xian)(xian)下體驗中心集(ji)中開業(ye)。這是江蘇(su)省鹽(yan)業(ye)集(ji)團認(ren)真(zhen)貫徹(che)落實供(gong)(gong)給側(ce)結(jie)構性(xing)改(gai)革、鹽(yan)業(ye)體制改(gai)革和國(guo)有企業(ye)提質增(zeng)效的部署要求(qiu)，創新食鹽(yan)銷售(shou)傳統模(mo)式，解(jie)決(jue)食鹽(yan)行業(ye)“供(gong)(gong)大(da)于(yu)求(qiu)”的結(jie)構性(xing)矛盾、供(gong)(gong)給不(bu)能很好(hao)滿(man)足市(shi)場“多元化”消費需(xu)求(qiu)等問題，促(cu)進市(shi)場供(gong)(gong)應和需(xu)求(qiu)兩端的無(wu)縫對接，更好(hao)地滿(man)足人(ren)民群(qun)眾“綠色(se)、健康、安(an)全(quan)”消費追求(qiu)的具體行動。

去年(nian)以來，江(jiang)蘇(su)(su)(su)省鹽(yan)(yan)(yan)(yan)業(ye)(ye)(ye)集(ji)(ji)團認真(zhen)貫徹落(luo)實(shi)《國(guo)務院辦(ban)公(gong)廳關(guan)于推進線(xian)上線(xian)下(xia)互動加(jia)(jia)快商(shang)(shang)貿(mao)流通創新(xin)發展(zhan)轉(zhuan)型升級的(de)(de)(de)意見》和(he)《省政府(fu)關(guan)于大(da)(da)力發展(zhan)電子商(shang)(shang)務加(jia)(jia)快培(pei)育經(jing)濟新(xin)動力的(de)(de)(de)實(shi)施意見》，積極(ji)探(tan)索“互聯網+”新(xin)途徑，加(jia)(jia)快信息化(hua)與傳統產業(ye)(ye)(ye)的(de)(de)(de)深度融合，全(quan)面推進傳統食(shi)鹽(yan)(yan)(yan)(yan)批發企業(ye)(ye)(ye)戰略轉(zhuan)型，在全(quan)國(guo)鹽(yan)(yan)(yan)(yan)行業(ye)(ye)(ye)中(zhong)率先推出“蘇(su)(su)(su)鹽(yan)(yan)(yan)(yan)生活家(jia)”這一“互聯網+零售(shou)4.0”新(xin)商(shang)(shang)業(ye)(ye)(ye)模(mo)式(shi)。“蘇(su)(su)(su)鹽(yan)(yan)(yan)(yan)生活家(jia)”有效整合全(quan)球領先的(de)(de)(de)生產廠家(jia)和(he)經(jing)銷(xiao)商(shang)(shang)資源，主營蘇(su)(su)(su)鹽(yan)(yan)(yan)(yan)健康廚房、蘇(su)(su)(su)鹽(yan)(yan)(yan)(yan)生活、蘇(su)(su)(su)鹽(yan)(yan)(yan)(yan)健康、蘇(su)(su)(su)鹽(yan)(yan)(yan)(yan)藝術、蘇(su)(su)(su)鹽(yan)(yan)(yan)(yan)酒水、跨境電商(shang)(shang)等(deng)六大(da)(da)類，匯(hui)集(ji)(ji)中(zhong)國(guo)、美國(guo)、法國(guo)、英國(guo)、德國(guo)、澳大(da)(da)利亞(ya)、日本(ben)、韓國(guo)、臺灣等(deng)13個(ge)國(guo)家(jia)和(he)地區的(de)(de)(de)上千種(zhong)高端、優質(zhi)的(de)(de)(de)食(shi)品(pin)(pin)、洗護(hu)品(pin)(pin)、廚房用品(pin)(pin)和(he)藝術品(pin)(pin)，為消費者提供更(geng)集(ji)(ji)聚的(de)(de)(de)產品(pin)(pin)、更(geng)專業(ye)(ye)(ye)的(de)(de)(de)服(fu)務、更(geng)特(te)色(se)的(de)(de)(de)體驗。蘇(su)(su)(su)鹽(yan)(yan)(yan)(yan)生活家(jia)“互聯網+零售(shou)4.0”現(xian)代商(shang)(shang)業(ye)(ye)(ye)模(mo)式(shi)，得到國(guo)家(jia)商(shang)(shang)務部和(he)省經(jing)信委、商(shang)(shang)務廳的(de)(de)(de)充分肯定，先后榮(rong)獲2015江(jiang)蘇(su)(su)(su)最具(ju)成長性“互聯網+”企業(ye)(ye)(ye)、2015中(zhong)國(guo)自(zi)主品(pin)(pin)牌成長50強(qiang)“金博獎(jiang)”。

江蘇省(sheng)鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)業(ye)集團在(zai)推進商業(ye)模式創(chuang)新(xin)的(de)(de)同(tong)時，還(huan)瞄準“中國(guo)(guo)健(jian)康(kang)食鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)的(de)(de)領航者”的(de)(de)目標定位，大(da)力推進鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)產(chan)(chan)品(pin)研發創(chuang)新(xin)，加快(kuai)建設(she)集研發、生產(chan)(chan)、加工(gong)、包裝(zhuang)、配送為一體的(de)(de)健(jian)康(kang)食鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)研發生產(chan)(chan)基(ji)地、多品(pin)種食鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)生產(chan)(chan)基(ji)地和世界知(zhi)名的(de)(de)清真鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)生產(chan)(chan)基(ji)地，加快(kuai)發展食用液(ye)體鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)、雪花鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)及(ji)日(ri)曬巖鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)以及(ji)腌制鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)、腸衣鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)、融雪鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)、軟水鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)等特種用鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)，形成了包括低鈉鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)、海藻(zao)鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)等六大(da)系列的(de)(de)食用鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)產(chan)(chan)品(pin)。加大(da)與日(ri)本、澳大(da)利(li)亞等國(guo)(guo)外鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)行業(ye)的(de)(de)戰略合作，積極(ji)引(yin)進、開發優質(zhi)進口海鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)。自主(zhu)研發了100多種鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)生活用品(pin)，培育(yu)了“綠品(pin)優尚”、“Na生活”、“鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)物志”等自主(zhu)品(pin)牌。