文章來源:上海國資委(wei) 發布時間(jian):2016-05-20
近日,上海綠(lv)(lv)地(di)(di)集(ji)團(tuan)(tuan)與全球(qiu)最大的(de)酒(jiu)(jiu)(jiu)店(dian)管理公(gong)司——洲(zhou)(zhou)際酒(jiu)(jiu)(jiu)店(dian)管理集(ji)團(tuan)(tuan)于上(shang)海(hai)簽署了合作(zuo)協(xie)議,將(jiang)在洛(luo)(luo)杉(shan)(shan)磯(ji)(ji)市(shi)中心(xin)(xin)黃金地(di)(di)段合作(zuo)打造一座(zuo)高星級旗(qi)(qi)艦(jian)酒(jiu)(jiu)(jiu)店(dian)——綠(lv)(lv)地(di)(di)英(ying)迪格(ge)酒(jiu)(jiu)(jiu)店(dian)。此次簽約的(de)洛(luo)(luo)杉(shan)(shan)磯(ji)(ji)綠(lv)(lv)地(di)(di)英(ying)迪格(ge)酒(jiu)(jiu)(jiu)店(dian)位于由綠(lv)(lv)地(di)(di)集(ji)團(tuan)(tuan)投(tou)資(zi)開(kai)發的(de)洛(luo)(luo)杉(shan)(shan)磯(ji)(ji)綠(lv)(lv)地(di)(di)中心(xin)(xin)項(xiang)目內,位于洛(luo)(luo)杉(shan)(shan)磯(ji)(ji)市(shi)中心(xin)(xin),地(di)(di)處洛(luo)(luo)杉(shan)(shan)磯(ji)(ji)金融區(qu)(qu)(qu)、活力(li)區(qu)(qu)(qu)及(ji)會展區(qu)(qu)(qu),毗鄰(lin)洛(luo)(luo)杉(shan)(shan)磯(ji)(ji)會議中心(xin)(xin)、湖人(ren)隊主場斯臺(tai)普斯球(qiu)館、葛(ge)萊美(mei)獎頒(ban)獎典禮(li)所在的(de)諾(nuo)基亞中心(xin)(xin),是洛(luo)(luo)杉(shan)(shan)磯(ji)(ji)未來重點打造的(de)城(cheng)市(shi)核心(xin)(xin)區(qu)(qu)(qu)域。作(zuo)為(wei)(wei)項(xiang)目核心(xin)(xin)業(ye)態,綠(lv)(lv)地(di)(di)英(ying)迪格(ge)酒(jiu)(jiu)(jiu)店(dian)定(ding)位為(wei)(wei)擁(yong)有約330間(jian)客房(fang)的(de)四(si)星級商務會議酒(jiu)(jiu)(jiu)店(dian),綠(lv)(lv)地(di)(di)集(ji)團(tuan)(tuan)將(jiang)攜(xie)手洲(zhou)(zhou)際酒(jiu)(jiu)(jiu)店(dian)管理集(ji)團(tuan)(tuan)為(wei)(wei)其引入“英(ying)迪格(ge)(Indigo)”酒(jiu)(jiu)(jiu)店(dian)品牌的(de)活力(li)時尚(shang)元素,與洛(luo)(luo)杉(shan)(shan)磯(ji)(ji)城(cheng)市(shi)精(jing)神及(ji)區(qu)(qu)(qu)域氛圍相融合,并將(jiang)其打造成為(wei)(wei)該品牌在美(mei)國(guo)西海(hai)岸地(di)(di)區(qu)(qu)(qu)的(de)旗(qi)(qi)艦(jian)酒(jiu)(jiu)(jiu)店(dian)。
在(zai)海外酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)運(yun)營方面,綠(lv)地(di)集團(tuan)實施自(zi)有(you)(you)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)品牌(pai)管(guan)(guan)(guan)理(li)和對外委托管(guan)(guan)(guan)理(li)相結合的(de)雙輪驅動模(mo)式,擁有(you)(you)自(zi)主奢(she)華酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)品牌(pai)“鉑(bo)瑞(rui)”(Primus)和商(shang)務品牌(pai)“鉑(bo)驪”(The Qube)。作(zuo)為(wei)綠(lv)地(di)集團(tuan)房地(di)產業(ye)(ye)的(de)有(you)(you)益延(yan)伸,綠(lv)地(di)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)產業(ye)(ye)已具有(you)(you)相當(dang)規模(mo)和實力,目前建(jian)成(cheng)及在(zai)建(jian)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)70余家,擁有(you)(you)各類客房2萬余間,資產規模(mo)250多億元(yuan),綠(lv)地(di)國(guo)際酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)管(guan)(guan)(guan)理(li)集團(tuan)已成(cheng)為(wei)國(guo)內最大酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)物(wu)業(ye)(ye)持(chi)有(you)(you)商(shang)和管(guan)(guan)(guan)理(li)運(yun)營商(shang)之一。