文章來源:青島國資委 發布時間:2013-03-15
在最新一期的《哈佛商業評論》中,青島啤酒被評為全球十大穩定增長企業,全球共有10家企業獲此殊榮,青島啤酒是唯一入選的中國企業。在全球數千家市值10億美元以上的公司中,只有這10家公司做到了在10年中保持5%以上的年均增長率。
在過去的(de)10年(nian)間(jian),青(qing)島啤酒擺(bai)脫(tuo)了行業周(zhou)期性波動的(de)影響,做到(dao)了穩健增(zeng)(zeng)(zeng)(zeng)長。啤酒銷(xiao)量由2000年(nian)的(de)184萬千(qian)升增(zeng)(zeng)(zeng)(zeng)加到(dao)2010年(nian)的(de)635萬千(qian)升,同(tong)(tong)比(bi)增(zeng)(zeng)(zeng)(zeng)長245%;銷(xiao)售收入由37.6億(yi)(yi)元(yuan)(yuan)增(zeng)(zeng)(zeng)(zeng)加到(dao)196.1億(yi)(yi)元(yuan)(yuan),同(tong)(tong)比(bi)增(zeng)(zeng)(zeng)(zeng)長421%;凈利潤從1.6億(yi)(yi)元(yuan)(yuan)增(zeng)(zeng)(zeng)(zeng)長到(dao)15.2億(yi)(yi)元(yuan)(yuan),同(tong)(tong)比(bi)增(zeng)(zeng)(zeng)(zeng)長850%;品牌價值從67.1億(yi)(yi)元(yuan)(yuan)增(zeng)(zeng)(zeng)(zeng)加到(dao)目(mu)前的(de)502.58億(yi)(yi)元(yuan)(yuan)人(ren)民(min)幣,同(tong)(tong)比(bi)增(zeng)(zeng)(zeng)(zeng)長649%。青(qing)啤的(de)增(zeng)(zeng)(zeng)(zeng)長水(shui)平一直(zhi)領先(xian)行業的(de)平均增(zeng)(zeng)(zeng)(zeng)長率(lv),即使在全(quan)球金(jin)融危(wei)機期間(jian),行業增(zeng)(zeng)(zeng)(zeng)長率(lv)快速下滑(hua),而青(qing)啤逆勢(shi)上揚,依(yi)然穩健增(zeng)(zeng)(zeng)(zeng)長。