文章來源：福建國資委 發(fa)布時間(jian)：2014-06-14
福(fu)建商業集團(tuan)所屬閩(min)貨(huo)(huo)公司(si)在與中石化28個(ge)省(sheng)市(shi)公司(si)建立閩(min)貨(huo)(huo)特色產(chan)品(pin)常態化推廣銷(xiao)(xiao)售的(de)基礎(chu)上，采取高(gao)層營銷(xiao)(xiao)、重點營銷(xiao)(xiao)等(deng)方式，渠道拓展銷(xiao)(xiao)售市(shi)場，取得了積(ji)極的(de)成(cheng)效。
一是繼續通過(guo)“油(you)非(fei)(fei)互(hu)動(dong)”拓展中石(shi)化(hua)易捷便利店銷售(shou)(shou)。隨著飲料旺(wang)季的到來，閩(min)貨公司基(ji)本與各省石(shi)化(hua)公司確定了營銷大方案(an)，繼續做好“油(you)非(fei)(fei)互(hu)動(dong)”、“非(fei)(fei)非(fei)(fei)互(hu)動(dong)”、“非(fei)(fei)油(you)互(hu)動(dong)”等(deng)促銷活(huo)動(dong)，大力拓展閩(min)貨特色(se)產品在中石(shi)化(hua)易捷系統的推廣銷售(shou)(shou)。
二是以展銷會形式推廣閩貨(huo)(huo)(huo)特色(se)產(chan)品。4月下(xia)旬以來，閩貨(huo)(huo)(huo)公司派出閩貨(huo)(huo)(huo)推廣小組，與(yu)中(zhong)石(shi)(shi)(shi)(shi)化(hua)報(bao)、石(shi)(shi)(shi)(shi)化(hua)團購網合作(zuo)，先后在原中(zhong)石(shi)(shi)(shi)(shi)化(hua)總部石(shi)(shi)(shi)(shi)化(hua)大廈、石(shi)(shi)(shi)(shi)化(hua)工程建設公司、中(zhong)石(shi)(shi)(shi)(shi)化(hua)干(gan)部管(guan)理學院(yuan)等(deng)多家石(shi)(shi)(shi)(shi)化(hua)直屬單(dan)位舉辦了6場(chang)閩貨(huo)(huo)(huo)特色(se)產(chan)品展銷會，展出茶(cha)葉、飲料、干(gan)貨(huo)(huo)(huo)、休閑小食品等(deng)20多個(ge)品牌(pai)100多個(ge)單(dan)品，閩貨(huo)(huo)(huo)特色(se)產(chan)品廣受(shou)歡迎，連樣品也銷售一空。
三是向油田(tian)(tian)(tian)推廣銷售閩貨(huo)特(te)色產品(pin)。閩貨(huo)公(gong)司已確定了中(zhong)石化易(yi)捷(jie)便利店渠道以(yi)外的拓(tuo)展(zhan)計劃，在中(zhong)石化系統(tong)最大的兩家(jia)油田(tian)(tian)(tian)——河南濮(pu)陽中(zhong)原(yuan)油田(tian)(tian)(tian)、山東東營勝利油田(tian)(tian)(tian)展(zhan)示閩貨(huo)特(te)色產品(pin)，9月份在湖(hu)北江漢油田(tian)(tian)(tian)、廣東茂名(ming)油田(tian)(tian)(tian)舉辦(ban)巡展(zhan)活動(dong)。通過大范(fan)圍展(zhan)示品(pin)種豐富、物美價(jia)廉的閩貨(huo)特(te)產，努力為閩貨(huo)特(te)色產品(pin)走(zou)進(jin)各大油田(tian)(tian)(tian)數萬名(ming)職工的家(jia)庭消費服(fu)務。
四是全面拓(tuo)展中(zhong)(zhong)(zhong)石(shi)(shi)油(you)系(xi)統(tong)(tong)(tong)的(de)推(tui)廣(guang)銷(xiao)售(shou)。經過前(qian)期(qi)大(da)量的(de)溝通和準備，閩貨(huo)公(gong)司(si)(si)取得(de)中(zhong)(zhong)(zhong)石(shi)(shi)油(you)系(xi)統(tong)(tong)(tong)的(de)產品供應商(shang)資格(ge)證書，已與(yu)(yu)河(he)北(bei)中(zhong)(zhong)(zhong)石(shi)(shi)油(you)、福(fu)建中(zhong)(zhong)(zhong)石(shi)(shi)油(you)、海(hai)南中(zhong)(zhong)(zhong)石(shi)(shi)油(you)、秦皇(huang)島中(zhong)(zhong)(zhong)油(you)華奧經營管理有限(xian)公(gong)司(si)(si)（主管山(shan)海(hai)關轄(xia)區(qu)內4大(da)服務區(qu)）簽訂了商(shang)品購銷(xiao)合同(tong)，目前(qian)與(yu)(yu)福(fu)建石(shi)(shi)油(you)公(gong)司(si)(si)聯手合作，全面推(tui)廣(guang)中(zhong)(zhong)(zhong)石(shi)(shi)油(you)除(chu)河(he)北(bei)、海(hai)南以(yi)外的(de)閩貨(huo)特色產品統(tong)(tong)(tong)一(yi)配送業務。其(qi)中(zhong)(zhong)(zhong)，5月份(fen)陸續啟動(dong)廣(guang)東(dong)、浙江、河(he)南、山(shan)東(dong)石(shi)(shi)油(you)公(gong)司(si)(si)的(de)配貨(huo)配送，6月份(fen)啟動(dong)東(dong)北(bei)三(san)省市場(chang)，閩貨(huo)特色商(shang)品50個品牌(pai)約400個單品將逐步進入(ru)中(zhong)(zhong)(zhong)石(shi)(shi)油(you)系(xi)統(tong)(tong)(tong)推(tui)廣(guang)銷(xiao)售(shou)。