文章來源：山東國資(zi)委 發布(bu)時間：2014-08-08
為加(jia)快魯鹽(yan)(yan)商(shang)(shang)(shang)(shang)(shang)網(wang)建(jian)(jian)(jian)設(she)，推助批(pi)發企業(ye)轉型發展，山東省鹽(yan)(yan)業(ye)集(ji)團公司(si)制(zhi)定出(chu)臺(tai)《關于(yu)推進“魯鹽(yan)(yan)商(shang)(shang)(shang)(shang)(shang)網(wang)”建(jian)(jian)(jian)設(she)的(de)(de)實(shi)(shi)施意見》，進一步(bu)明確了“魯鹽(yan)(yan)商(shang)(shang)(shang)(shang)(shang)網(wang)”建(jian)(jian)(jian)設(she)的(de)(de)指導思想和發展目標，并提(ti)(ti)(ti)(ti)出(chu)下(xia)一步(bu)工(gong)作重(zhong)(zhong)點。一是(shi)建(jian)(jian)(jian)立商(shang)(shang)(shang)(shang)(shang)品(pin)采(cai)(cai)購(gou)體系(xi)(xi)。實(shi)(shi)行(xing)集(ji)中采(cai)(cai)購(gou)、統一分(fen)(fen)銷(xiao)為主，自采(cai)(cai)自銷(xiao)為輔；建(jian)(jian)(jian)立商(shang)(shang)(shang)(shang)(shang)品(pin)采(cai)(cai)購(gou)決策機制(zhi)，加(jia)強采(cai)(cai)購(gou)環節管理(li)；堅(jian)持以(yi)市場需(xu)求為導向(xiang)，加(jia)強商(shang)(shang)(shang)(shang)(shang)品(pin)采(cai)(cai)購(gou)管理(li)，提(ti)(ti)(ti)(ti)高市場分(fen)(fen)析預測能(neng)力。二是(shi)健全批(pi)發分(fen)(fen)銷(xiao)體系(xi)(xi)。融合(he)現代經(jing)(jing)營(ying)理(li)念，創(chuang)新(xin)批(pi)發企業(ye)發展模式；以(yi)魯鹽(yan)(yan)連鎖(suo)公司(si)為平(ping)(ping)臺(tai)，建(jian)(jian)(jian)立上下(xia)銜接、分(fen)(fen)工(gong)合(he)作、有序運轉的(de)(de)營(ying)銷(xiao)機制(zhi)；建(jian)(jian)(jian)立完(wan)善客(ke)(ke)戶經(jing)(jing)理(li)制(zhi)；創(chuang)建(jian)(jian)(jian)“魯鹽(yan)(yan)商(shang)(shang)(shang)(shang)(shang)網(wang)”獨具鹽(yan)(yan)業(ye)特色(se)的(de)(de)經(jing)(jing)營(ying)服(fu)務(wu)品(pin)牌。三(san)是(shi)完(wan)善終(zhong)端管理(li)體系(xi)(xi)。以(yi)“魯鹽(yan)(yan)商(shang)(shang)(shang)(shang)(shang)網(wang)”為核心，逐步(bu)實(shi)(shi)現對營(ying)銷(xiao)網(wang)絡(luo)終(zhong)端的(de)(de)控制(zhi)；發展加(jia)盟連鎖(suo)；注重(zhong)(zhong)客(ke)(ke)情維護，全面提(ti)(ti)(ti)(ti)升(sheng)服(fu)務(wu)水平(ping)(ping)。四是(shi)改進物流(liu)配送(song)(song)體系(xi)(xi)。加(jia)快推進省級倉儲及物流(liu)配送(song)(song)中心建(jian)(jian)(jian)設(she)，各地發展共同(tong)配送(song)(song)業(ye)務(wu)，開展社會化(hua)物流(liu)服(fu)務(wu)；探索實(shi)(shi)行(xing)訪(fang)銷(xiao)與配送(song)(song)分(fen)(fen)離模式；降本增效(xiao)，提(ti)(ti)(ti)(ti)高物管理(li)水平(ping)(ping)。五(wu)是(shi)全面提(ti)(ti)(ti)(ti)升(sheng)信息化(hua)水平(ping)(ping)，建(jian)(jian)(jian)設(she)業(ye)務(wu)優化(hua)、功能(neng)完(wan)善、高效(xiao)實(shi)(shi)用、高度集(ji)成(cheng)的(de)(de)“魯鹽(yan)(yan)商(shang)(shang)(shang)(shang)(shang)網(wang)”信息系(xi)(xi)統；根據集(ji)團公司(si)信息化(hua)建(jian)(jian)(jian)設(she)總體思路，各市公司(si)負責(ze)統一規劃、設(she)計，主導建(jian)(jian)(jian)設(she)；搭建(jian)(jian)(jian)非鹽(yan)(yan)商(shang)(shang)(shang)(shang)(shang)品(pin)電子商(shang)(shang)(shang)(shang)(shang)務(wu)運營(ying)平(ping)(ping)臺(tai)。