文(wen)章(zhang)來源(yuan):中(zhong)國兵器工業集團公司 發(fa)布時(shi)間:2010-07-10
今年(nian)(nian)上(shang)半年(nian)(nian),中國兵器工(gong)業(ye)集團江麓(lu)公司克服金融危機等(deng)不利因(yin)素影響,實(shi)現整體(ti)經(jing)濟(ji)規模效益的同步增(zeng)長。1~6月份,累計完成工(gong)業(ye)總產值(zhi)同比增(zeng)長25%;實(shi)現主營(ying)業(ye)務收入同比增(zeng)長43%,順利實(shi)現“雙過半”。
面(mian)對(dui)嚴峻的(de)國(guo)(guo)際形勢(shi),該公(gong)(gong)司產品(pin)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)在不放松外(wai)貿(mao)市(shi)場(chang)(chang)的(de)同(tong)時緊盯國(guo)(guo)內市(shi)場(chang)(chang),牢牢抓住重點客戶(hu)、大客戶(hu)開(kai)展營銷(xiao)(xiao)(xiao)(xiao)工作;進(jin)一步完善了營銷(xiao)(xiao)(xiao)(xiao)體系,面(mian)向全(quan)(quan)國(guo)(guo)公(gong)(gong)開(kai)招(zhao)聘(pin)了營銷(xiao)(xiao)(xiao)(xiao)副總,加大了領導干部帶(dai)(dai)頭跑市(shi)場(chang)(chang)、抓訂單(dan)的(de)力度,這(zhe)些措施都(dou)為該公(gong)(gong)司產品(pin)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)帶(dai)(dai)來了良好的(de)效果。1~6月份,該公(gong)(gong)司累(lei)計銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)各(ge)類民品(pin)整(zheng)機(ji)300余臺,同(tong)比增長(chang)3%,其中塔(ta)機(ji)在國(guo)(guo)內市(shi)場(chang)(chang)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)同(tong)比增長(chang)136%。借助“中國(guo)(guo)兵器”平臺效應,塔(ta)機(ji)打(da)開(kai)了中建、中鐵、中水等央(yang)企市(shi)場(chang)(chang),先后(hou)與中建集團、中交二局、廣東海(hai)外(wai)集團等央(yang)企簽約;液壓挖掘機(ji)實(shi)現銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)百余臺,在全(quan)(quan)國(guo)(guo)發展代理商19家,為下半(ban)年(nian)(nian)開(kai)拓(tuo)市(shi)場(chang)(chang)奠定(ding)了基礎;壓路機(ji)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)呈較快增長(chang)態勢(shi),上半(ban)年(nian)(nian)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)60多(duo)臺,為2008年(nian)(nian)全(quan)(quan)年(nian)(nian)的(de)兩倍。