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　　日前，伴隨著國航網站與上海市旅游局會議會展獎勵旅游官網完成互聯，世博營銷工作進入全面推進階段，借助世博，拓展海外客源、提升世博影響力將成為一大亮點。

　　2010年上海世博會是繼奧運會后又一盛事，屆時來滬客流將達到7000萬人次，為充分把握這一機遇，國航圍繞“如何利用世博會、強化營銷能力”的思路，積極與上海世博局、旅游局聯系，就世博營銷工作進行研討溝通。探索開發“機票+機場酒店+機場接送”產品，吸引自由行旅客選擇國航；保持與旅游局推薦的品質旅行社全面合作，吸引和組織商務客源和境外客源。

　　據了(le)(le)解，11月上旬(xun)，國航(hang)(hang)(hang)與(yu)上海(hai)(hai)(hai)(hai)旅游(you)局就產品(pin)開(kai)發(fa)、資源共享、服(fu)務保(bao)(bao)障(zhang)等(deng)(deng)雙方(fang)關心的議(yi)題進(jin)(jin)行(xing)了(le)(le)專題討(tao)論，11月下(xia)(xia)旬(xun)，又就世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)會(hui)票務組(zu)(zu)(zu)織情況(kuang)狀況(kuang)、國航(hang)(hang)(hang)網(wang)絡結(jie)構(gou)以及國航(hang)(hang)(hang)世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)會(hui)期間(jian)的銷(xiao)(xiao)售意(yi)向等(deng)(deng)問題進(jin)(jin)行(xing)了(le)(le)溝通，并(bing)表示國航(hang)(hang)(hang)將在世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)期間(jian)一如既往地(di)擔(dan)負起載旗航(hang)(hang)(hang)空公司的責(ze)任(ren)，利用國航(hang)(hang)(hang)遍布(bu)全球(qiu)的海(hai)(hai)(hai)(hai)外營(ying)銷(xiao)(xiao)渠道(dao)，吸引更多海(hai)(hai)(hai)(hai)外游(you)客(ke)來滬，提(ti)高(gao)世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)會(hui)的影(ying)響力。國航(hang)(hang)(hang)也(ye)相(xiang)應成立了(le)(le)“迎(ying)世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)工(gong)(gong)作領導小組(zu)(zu)(zu)”，下(xia)(xia)設(she)運(yun)行(xing)組(zu)(zu)(zu)、營(ying)銷(xiao)(xiao)組(zu)(zu)(zu)、宣傳(chuan)組(zu)(zu)(zu)，陸續成立安(an)保(bao)(bao)組(zu)(zu)(zu)、保(bao)(bao)障(zhang)組(zu)(zu)(zu)等(deng)(deng)專業工(gong)(gong)作組(zu)(zu)(zu)。并(bing)積極(ji)制定“迎(ying)世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)”工(gong)(gong)作計劃，出(chu)臺了(le)(le)《世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)營(ying)銷(xiao)(xiao)方(fang)案(an)》、《世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)航(hang)(hang)(hang)班運(yun)行(xing)保(bao)(bao)障(zhang)方(fang)案(an)》、《世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)安(an)保(bao)(bao)方(fang)案(an)》、《世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)宣傳(chuan)方(fang)案(an)》，完善了(le)(le)世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)運(yun)行(xing)服(fu)務流程(cheng)，參(can)(can)加“世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)旅游(you)”國際論壇，參(can)(can)與(yu)世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)服(fu)務宣傳(chuan)和旅游(you)推(tui)介活(huo)(huo)動，設(she)計推(tui)出(chu)“非常(chang)國航(hang)(hang)(hang)，暢游(you)世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)”營(ying)銷(xiao)(xiao)產品(pin)，反(fan)響強烈(lie)。分公司發(fa)布(bu)了(le)(le)“牽手世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)、相(xiang)約國航(hang)(hang)(hang)”的世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)服(fu)務口號，受(shou)到上海(hai)(hai)(hai)(hai)當地(di)各界熱情關注；組(zu)(zu)(zu)織各單位廣泛開(kai)展“迎(ying)世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)”文化活(huo)(huo)動，通過(guo)“迎(ying)世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)、展風采”崗(gang)位練兵、“與(yu)世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)同(tong)行(xing)，獻(xian)點(dian)滴愛心”無償獻(xian)血、參(can)(can)加“上海(hai)(hai)(hai)(hai)航(hang)(hang)(hang)空口岸迎(ying)世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)文明禮儀風采展示”等(deng)(deng)活(huo)(huo)動，增強員工(gong)(gong)參(can)(can)與(yu)世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)服(fu)務世(shi)(shi)(shi)(shi)(shi)(shi)博(bo)(bo)(bo)的理念。同(tong)時，在浦(pu)東國際機(ji)場開(kai)設(she)“愛心通道(dao)”，為70歲以上的老(lao)年人、孕婦(fu)等(deng)(deng)特殊旅客(ke)提(ti)供(gong)優先邊檢、安(an)檢、登機(ji)等(deng)(deng)個性化愛心服(fu)務。