文(wen)章來源:華僑城集團公司 發布時間:2017-09-21
月到中(zhong)秋明,樂享(xiang)(xiang)華僑(qiao)城(cheng)(cheng)。2016年中(zhong)秋傳統(tong)(tong)佳節,萬(wan)千游客(ke)在(zai)華僑(qiao)城(cheng)(cheng)全國各地的景區及酒店共(gong)享(xiang)(xiang)人月兩團圓、合家歡樂情。華僑(qiao)城(cheng)(cheng)各企業(ye)在(zai)節前策劃了既有中(zhong)秋傳統(tong)(tong)韻味,又(you)有現代時尚感(gan)的主題活動,廣(guang)大一線(xian)員工和各級管理干部(bu)堅(jian)守崗位、奮(fen)戰一線(xian),中(zhong)秋三(san)天,華僑(qiao)城(cheng)(cheng)旅游共(gong)接(jie)待游客(ke)近38萬(wan)人次,大幅增長52%;經營(ying)收入(ru)5300萬(wan)元,大幅增長65%,保持了良好的持續增長態(tai)勢。
中(zhong)秋(qiu)期間,深(shen)圳(zhen)(zhen)(zhen)地區(qu)未受臺風(feng)(feng)影響、天氣晴好,游(you)客賞月(yue)猜謎(mi)興致(zhi)高漲(zhang)。錦繡中(zhong)華以“錦繡中(zhong)秋(qiu)月(yue)圓(yuan)夜”為主題,包括了(le)神(shen)圣莊嚴的(de)(de)(de)(de)拜月(yue)儀(yi)式、歡樂刺激的(de)(de)(de)(de)博餅大(da)賽(sai)、規模(mo)盛(sheng)大(da)的(de)(de)(de)(de)燈謎(mi)大(da)會等(deng)活(huo)動(dong),還有吳剛(gang)伐(fa)桂(gui)、后羿射日等(deng)妙(miao)趣(qu)橫(heng)生(sheng)的(de)(de)(de)(de)游(you)戲,千年(nian)中(zhong)秋(qiu)傳統(tong)(tong)重現。深(shen)圳(zhen)(zhen)(zhen)世界之窗(chuang)在國際(ji)啤(pi)酒(jiu)節(jie)最后三(san)天,推出了(le)具有世界風(feng)(feng)情的(de)(de)(de)(de)中(zhong)秋(qiu)游(you)玩賞月(yue)活(huo)動(dong)。激情搖滾的(de)(de)(de)(de)歌舞狂歡盛(sheng)典,鮮辣燒烤(kao)配上爽口的(de)(de)(de)(de)啤(pi)酒(jiu),外加璀璨煙(yan)花(hua)秀,為游(you)客開(kai)啟浪漫之旅。東部(bu)華僑城中(zhong)秋(qiu)“花(hua)車大(da)巡游(you)”絢爛綻放(fang)山海間。輕靈閑雅的(de)(de)(de)(de)自然環境(jing)加上“花(hua)車大(da)巡游(you)”妙(miao)趣(qu)橫(heng)生(sheng)的(de)(de)(de)(de)精彩巡演,絕對(dui)是(shi)中(zhong)秋(qiu)小長假不可(ke)多得的(de)(de)(de)(de)度(du)假體(ti)驗。深(shen)圳(zhen)(zhen)(zhen)歡樂谷舉辦(ban)了(le)“花(hua)好月(yue)圓(yuan),歡樂成人禮”、“觀傳統(tong)(tong)禮儀(yi),秀漢服(fu)文化”、“暢想游(you)園會,趣(qu)味猜燈謎(mi)”等(deng)多項中(zhong)秋(qiu)主題活(huo)動(dong),感受中(zhong)秋(qiu)傳統(tong)(tong)文化。歡樂海岸奇夢(meng)館舉辦(ban)“萬只海月(yue)水母陪你游(you)中(zhong)秋(qiu)”和“小海兔月(yue)球大(da)探(tan)險”活(huo)動(dong),現場(chang)氣氛十分活(huo)躍。麥魯小城統(tong)(tong)籌(chou)并推陳出新(xin)(xin)“星光魔術節(jie)”,各地小城結(jie)合當地資源,策劃了(le)具有特色和新(xin)(xin)意的(de)(de)(de)(de)主題活(huo)動(dong),吸引目標消(xiao)費群體(ti)的(de)(de)(de)(de)目光。
深圳(zhen)(zhen)華僑(qiao)城(cheng)洲際大酒(jiu)(jiu)(jiu)(jiu)店繼續力推“家庭樂悠游(you)(you)”度(du)假套(tao)餐(can),整合酒(jiu)(jiu)(jiu)(jiu)店住(zhu)宿和餐(can)飲,結合酒(jiu)(jiu)(jiu)(jiu)店十周(zhou)年,打造多元化(hua)的(de)度(du)假體驗。深圳(zhen)(zhen)威尼斯睿途酒(jiu)(jiu)(jiu)(jiu)店充分把握中秋(qiu)佳(jia)節(jie)機(ji)遇,推出(chu)多重優惠回饋新老朋友,打造月(yue)餅電商營(ying)(ying)銷(xiao)新體驗,鼓(gu)勵全民(min)營(ying)(ying)銷(xiao),精(jing)良(liang)考究(jiu)的(de)品質贏得了客(ke)人的(de)青睞和市場的(de)認可。深圳(zhen)(zhen)前海華僑(qiao)城(cheng)JW萬豪酒(jiu)(jiu)(jiu)(jiu)店推出(chu)鏡花水月(yue)中秋(qiu)自(zi)助盛宴,吸引了大批寶安當地(di)家庭到店品嘗。晚(wan)餐(can)期間酒(jiu)(jiu)(jiu)(jiu)店開展(zhan)了猜燈謎(mi)、自(zi)制(zhi)(zhi)燈籠等(deng)趣味活動,小朋友們(men)現(xian)場制(zhi)(zhi)作(zuo)冰皮月(yue)餅,節(jie)日氣氛(fen)濃厚。東部華僑(qiao)城(cheng)主題酒(jiu)(jiu)(jiu)(jiu)店群為廣大游(you)(you)客(ke)帶來了一場“動感糖(tang)果派”,讓游(you)(you)客(ke)與糖(tang)果親密接觸,在酒(jiu)(jiu)(jiu)(jiu)店群巡回開展(zhan)如翻(fan)糖(tang)、棒(bang)棒(bang)糖(tang)、吹糖(tang)人等(deng)手(shou)工(gong)DIY活動。深圳(zhen)(zhen)海景嘉途酒(jiu)(jiu)(jiu)(jiu)店推出(chu)客(ke)房“限時搶購”活動套(tao)餐(can),并贈送精(jing)美早餐(can)及自(zi)助小火鍋,優化(hua)客(ke)人入(ru)住(zhu)體驗。藍汐精(jing)品酒(jiu)(jiu)(jiu)(jiu)店水棲餐(can)廳在保留精(jing)品粵菜(cai)基礎上,推出(chu)川菜(cai)、湘菜(cai)和云南菜(cai),滿足(zu)更多食客(ke)需求,獲得了口碑和收益的(de)雙豐(feng)收。
區(qu)外華僑城景(jing)區(qu)及酒(jiu)店也結合(he)(he)中(zhong)(zhong)秋(qiu)主(zhu)題(ti)(ti),策劃推(tui)出(chu)一(yi)系列主(zhu)題(ti)(ti)活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)。北京歡(huan)(huan)樂谷(gu)推(tui)出(chu)三大主(zhu)題(ti)(ti)活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)致敬團圓(yuan)中(zhong)(zhong)秋(qiu),“第三屆(jie)雙胞胎(tai)家(jia)庭日(ri)(ri),濃情中(zhong)(zhong)秋(qiu) Twins'任性游(you)(you)(you)(you)”;“OPEN DAY”VR游(you)(you)(you)(you)戲體驗(yan)日(ri)(ri)系列活(huo)(huo)動(dong)(dong)(dong)(dong)(dong);校花(hua)直(zhi)播,八(ba)位(wei)校花(hua)落地“OPEN DAY”進(jin)行才藝表(biao)演,吸引(yin)了大量(liang)游(you)(you)(you)(you)客(ke)(ke)眼球。成都歡(huan)(huan)樂谷(gu)聯動(dong)(dong)(dong)(dong)(dong)四川省(sheng)(sheng)旅游(you)(you)(you)(you)協會(hui)與四川省(sheng)(sheng)中(zhong)(zhong)國(guo)青年旅行社舉(ju)辦(ban)(ban)“川人(ren)(ren)玩(wan)川,回饋感恩(en)”優惠活(huo)(huo)動(dong)(dong)(dong)(dong)(dong),吸引(yin)超過萬人(ren)(ren)的游(you)(you)(you)(you)客(ke)(ke)到訪。上海歡(huan)(huan)樂谷(gu)以(yi)“歡(huan)(huan)樂七重(zhong)(zhong)奏(zou)、全(quan)民狂享(xiang)惠”為主(zhu)題(ti)(ti),推(tui)出(chu)“歡(huan)(huan)樂慶典(dian)(dian)月”主(zhu)題(ti)(ti)活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)。結合(he)(he)“歡(huan)(huan)樂谷(gu)7周年慶典(dian)(dian)”,舉(ju)辦(ban)(ban)“第1800萬名幸(xing)運游(you)(you)(you)(you)客(ke)(ke)頒獎禮”活(huo)(huo)動(dong)(dong)(dong)(dong)(dong),引(yin)爆“歡(huan)(huan)樂慶典(dian)(dian)月”。武漢歡(huan)(huan)樂谷(gu)著重(zhong)(zhong)推(tui)出(chu)零(ling)距離互動(dong)(dong)(dong)(dong)(dong)和炫彩夜光(guang)主(zhu)題(ti)(ti)的夜場演出(chu),9月星光(guang)“撒(sa)野”記,極限運動(dong)(dong)(dong)(dong)(dong)場用熒光(guang)涂(tu)(tu)料進(jin)行涂(tu)(tu)鴉和裝扮,一(yi)次次精彩的花(hua)式扣籃掀起一(yi)波又一(yi)波的歡(huan)(huan)呼吶喊。天津歡(huan)(huan)樂谷(gu)開展(zhan)了多(duo)項主(zhu)題(ti)(ti)活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)豐富游(you)(you)(you)(you)客(ke)(ke)體驗(yan)。吃月餅(bing)(bing),送“嫦娥”活(huo)(huo)動(dong)(dong)(dong)(dong)(dong);我(wo)帶(dai)“玉兔”過中(zhong)(zhong)秋(qiu);中(zhong)(zhong)秋(qiu)燈(deng)謎會(hui);三生有幸(xing)曬萌娃,中(zhong)(zhong)秋(qiu)團圓(yuan)全(quan)家(jia)樂等(deng)活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)深受游(you)(you)(you)(you)客(ke)(ke)歡(huan)(huan)迎。泰(tai)州華僑城中(zhong)(zhong)秋(qiu)節(jie)期間向廣大游(you)(you)(you)(you)客(ke)(ke)隆(long)重(zhong)(zhong)推(tui)出(chu)了“親(qin)子時光(guang)·臨湖賞(shang)月”活(huo)(huo)動(dong)(dong)(dong)(dong)(dong),讓(rang)游(you)(you)(you)(you)客(ke)(ke)們盡(jin)情的享(xiang)受美好愜意(yi)的親(qin)子時光(guang)。云南華僑城溫泉(quan)水公園充(chong)分(fen)挖(wa)掘中(zhong)(zhong)秋(qiu)傳統節(jie)日(ri)(ri)習(xi)俗,舉(ju)辦(ban)(ban)“博餅(bing)(bing)慶中(zhong)(zhong)秋(qiu),狂歡(huan)(huan)共(gong)賞(shang)月”活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)。嫦娥、玉兔的現場助陣(zhen),各路神話傳說人(ren)(ren)物歡(huan)(huan)聚一(yi)堂(tang),喜(xi)迎八(ba)方來客(ke)(ke)。長沙(sha)世界之窗特別(bie)策劃“老(lao)老(lao)實實過中(zhong)(zhong)秋(qiu)”活(huo)(huo)動(dong)(dong)(dong)(dong)(dong),老(lao)游(you)(you)(you)(you)戲、老(lao)美食、老(lao)手藝、千人(ren)(ren)合(he)(he)攏宴,還(huan)能化身嫦娥,與高達5米的巨型大玉兔來張(zhang)萌萌噠(da)合(he)(he)影(ying)。
武漢(han)瑪(ma)雅嘉途酒店(dian)中秋(qiu)節期間首(shou)次成功接(jie)待2016環中國國際公路(lu)自(zi)行車參賽(sai)選手入住,專(zhuan)業的服(fu)務(wu)贏得(de)選手及體(ti)育局領(ling)導的一(yi)致好評。泰州溫泉奧思廷(ting)酒店(dian)推出“中秋(qiu)賞月(yue)(yue)夜(ye)玩(wan)會(hui)”,在(zai)梅府家宴(yan)臨湖戶外平臺賞明(ming)月(yue)(yue)、品月(yue)(yue)餅、猜燈謎(mi),共賞一(yi)輪皓月(yue)(yue)。創意文(wen)化酒店(dian)根據(ju)節日(ri)各地(di)市場需求差異特點,與華僑(qiao)城旅游(you)景區兄弟單位(wei)緊密(mi)合作,保持穩(wen)定經營狀態。
華僑城各旅游(you)景(jing)區(qu)及(ji)酒店在(zai)節前開展了(le)安(an)全檢(jian)查、優質(zhi)(zhi)服(fu)務(wu)培訓(xun)等準備工作,確保中秋(qiu)服(fu)務(wu)高(gao)峰(feng)的服(fu)務(wu)品質(zhi)(zhi);節日期(qi)間,各旅游(you)景(jing)區(qu)及(ji)酒店領導深入(ru)一線,全體員(yuan)工堅守崗位,積極(ji)提供優質(zhi)(zhi)服(fu)務(wu),延長(chang)閉園及(ji)游(you)樂設施(shi)開放時間,讓廣大(da)游(you)客度過了(le)一個歡樂團圓、安(an)全祥(xiang)和(he)的中秋(qiu)假期(qi)。