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近日(ri)，國家電(dian)網(wang)公司(si)2016年年中工(gong)作(zuo)會議(yi)透露(lu)，公司(si)將全面構建“互聯網(wang)+”營銷服(fu)務(wu)渠道，統一建設開(kai)放、互動的線上(shang)智能(neng)服(fu)務(wu)平(ping)臺，深化大數據應用(yong)和移動作(zuo)業應用(yong)，分(fen)試點驗證、應用(yong)建設和體(ti)系(xi)完善三個階段(duan)全面建成“互聯網(wang)+”營銷服(fu)務(wu)應用(yong)工(gong)作(zuo)體(ti)系(xi)。

近年來，在公(gong)(gong)司(si)黨組(zu)的(de)堅強領導下，公(gong)(gong)司(si)積極(ji)開展(zhan)(zhan)“互聯網(wang)+”營銷(xiao)服務(wu)應用工(gong)作(zuo)，并取(qu)得階段(duan)性成果(guo)，有關項目成功入(ru)選國家發改委評選的(de)中國“互聯網(wang)+”行動百佳實踐(jian)案例(li)。公(gong)(gong)司(si)拓展(zhan)(zhan)電(dian)(dian)(dian)子渠道，建成“掌上電(dian)(dian)(dian)力”手機APP、95598網(wang)站、“電(dian)(dian)(dian)e寶”、車聯網(wang)等線上服務(wu)渠道，注冊客戶(hu)數累計達5148.71萬(wan)(wan)(wan)戶(hu)，已覆蓋除(chu)國網(wang)西藏電(dian)(dian)(dian)力有限(xian)公(gong)(gong)司(si)外的(de)26個(ge)省（市）公(gong)(gong)司(si)；推廣現場(chang)移(yi)(yi)動作(zuo)業(ye)，建設(she)營銷(xiao)服務(wu)移(yi)(yi)動業(ye)務(wu)應用平(ping)臺(tai)，配置移(yi)(yi)動作(zuo)業(ye)終(zhong)端5.7萬(wan)(wan)(wan)臺(tai)，現場(chang)服務(wu)效(xiao)(xiao)率和客戶(hu)感知度(du)大(da)幅提升；開展(zhan)(zhan)營銷(xiao)大(da)數據分析(xi)，有效(xiao)(xiao)支撐公(gong)(gong)司(si)提質增(zeng)(zeng)(zeng)效(xiao)(xiao)和服務(wu)提升；開展(zhan)(zhan)業(ye)擴(kuo)全(quan)流程管控，試(shi)點(dian)建設(she)業(ye)擴(kuo)全(quan)流程信息(xi)公(gong)(gong)開與實時管控平(ping)臺(tai)，促進業(ye)擴(kuo)提質增(zeng)(zeng)(zeng)效(xiao)(xiao)；支撐新(xin)型業(ye)務(wu)開展(zhan)(zhan)，累計接入(ru)“多表合一”采集用戶(hu)41.95萬(wan)(wan)(wan)戶(hu)，2.6萬(wan)(wan)(wan)個(ge)充電(dian)(dian)(dian)樁接入(ru)車聯網(wang)，積極(ji)培育(yu)公(gong)(gong)司(si)新(xin)的(de)效(xiao)(xiao)益增(zeng)(zeng)(zeng)長點(dian)。

當前，電力改(gai)革(ge)加快(kuai)推進，互聯(lian)網(wang)(wang)技術飛速(su)發展(zhan)，售(shou)電側改(gai)革(ge)對營銷服務提出新的要(yao)求。公(gong)司黨組高度(du)重視“互聯(lian)網(wang)(wang)+”營銷服務應用工(gong)作(zuo)，進行專題研(yan)究，提出具體要(yao)求。下一步，公(gong)司將大力拓(tuo)展(zhan)“互聯(lian)網(wang)(wang)+”營銷服務應用工(gong)作(zuo)的廣度(du)和深度(du)，全面提升公(gong)司服務水(shui)平和服務效率。

公(gong)司“互(hu)(hu)聯(lian)網(wang)+”營(ying)銷服(fu)務(wu)(wu)應(ying)(ying)(ying)(ying)用(yong)(yong)工(gong)作(zuo)的(de)目標(biao)是，全(quan)(quan)(quan)面構(gou)建(jian)“互(hu)(hu)聯(lian)網(wang)+”營(ying)銷服(fu)務(wu)(wu)渠(qu)道，統(tong)一(yi)建(jian)設(she)開(kai)放(fang)、互(hu)(hu)動(dong)的(de)線(xian)上(shang)智(zhi)能(neng)服(fu)務(wu)(wu)平(ping)臺，深(shen)化(hua)(hua)(hua)大數據(ju)應(ying)(ying)(ying)(ying)用(yong)(yong)和(he)(he)移動(dong)作(zuo)業(ye)(ye)(ye)應(ying)(ying)(ying)(ying)用(yong)(yong)，分三(san)個階段(duan)(duan)全(quan)(quan)(quan)面建(jian)成(cheng)(cheng)“互(hu)(hu)聯(lian)網(wang)+”營(ying)銷服(fu)務(wu)(wu)應(ying)(ying)(ying)(ying)用(yong)(yong)工(gong)作(zuo)體(ti)系。試點(dian)(dian)驗證階段(duan)(duan)（2016年(nian)）：強化(hua)(hua)(hua)統(tong)一(yi)服(fu)務(wu)(wu)平(ping)臺和(he)(he)服(fu)務(wu)(wu)渠(qu)道頂層(ceng)設(she)計，明確工(gong)作(zuo)方案和(he)(he)里程碑計劃(hua)，完(wan)(wan)成(cheng)(cheng)業(ye)(ye)(ye)擴報裝全(quan)(quan)(quan)流程管控、電(dian)費(fei)抄核收一(yi)體(ti)化(hua)(hua)(hua)作(zuo)業(ye)(ye)(ye)、大數據(ju)分析、資產在線(xian)管控等典型業(ye)(ye)(ye)務(wu)(wu)試點(dian)(dian)驗證和(he)(he)推(tui)廣應(ying)(ying)(ying)(ying)用(yong)(yong)。應(ying)(ying)(ying)(ying)用(yong)(yong)建(jian)設(she)階段(duan)(duan)（2017年(nian)-2018年(nian)）：全(quan)(quan)(quan)面開(kai)展(zhan)線(xian)上(shang)服(fu)務(wu)(wu)渠(qu)道、現場(chang)移動(dong)作(zuo)業(ye)(ye)(ye)、大數據(ju)分析和(he)(he)跨界公(gong)共服(fu)務(wu)(wu)應(ying)(ying)(ying)(ying)用(yong)(yong)；完(wan)(wan)成(cheng)(cheng)電(dian)費(fei)電(dian)子賬(zhang)單和(he)(he)電(dian)子發(fa)票推(tui)廣；實現“掌上(shang)電(dian)力(li)”手機(ji)APP居民版全(quan)(quan)(quan)業(ye)(ye)(ye)務(wu)(wu)功能(neng)應(ying)(ying)(ying)(ying)用(yong)(yong)和(he)(he)企業(ye)(ye)(ye)版高壓客(ke)戶全(quan)(quan)(quan)覆(fu)蓋，達到營(ying)銷全(quan)(quan)(quan)業(ye)(ye)(ye)務(wu)(wu)線(xian)上(shang)辦理。體(ti)系完(wan)(wan)善(shan)階段(duan)(duan)（2019年(nian)-2020年(nian)）：總結“互(hu)(hu)聯(lian)網(wang)+”營(ying)銷服(fu)務(wu)(wu)應(ying)(ying)(ying)(ying)用(yong)(yong)工(gong)作(zuo)情況(kuang)，推(tui)行基(ji)于客(ke)戶差(cha)異化(hua)(hua)(hua)需求的(de)營(ying)銷服(fu)務(wu)(wu)策(ce)略(lve)，開(kai)展(zhan)服(fu)務(wu)(wu)創新能(neng)力(li)評價，持續優化(hua)(hua)(hua)完(wan)(wan)善(shan)，全(quan)(quan)(quan)面建(jian)成(cheng)(cheng)公(gong)司“互(hu)(hu)聯(lian)網(wang)+”營(ying)銷服(fu)務(wu)(wu)應(ying)(ying)(ying)(ying)用(yong)(yong)工(gong)作(zuo)體(ti)系。

下(xia)一(yi)(yi)步(bu)，公(gong)(gong)司(si)將重(zhong)點抓好(hao)四(si)方面(mian)工(gong)(gong)作：一(yi)(yi)是以市(shi)場和(he)客(ke)戶為導向，全(quan)面(mian)推(tui)廣“互(hu)聯(lian)網(wang)(wang)+”線上(shang)服(fu)(fu)務(wu)。全(quan)面(mian)規范業(ye)(ye)(ye)擴報(bao)裝全(quan)流程管理，推(tui)廣電費(fei)抄(chao)核收一(yi)(yi)體(ti)化(hua)(hua)(hua)作業(ye)(ye)(ye)，大(da)力強(qiang)化(hua)(hua)(hua)服(fu)(fu)務(wu)智能互(hu)動化(hua)(hua)(hua)，全(quan)面(mian)推(tui)廣現場移(yi)動作業(ye)(ye)(ye)應(ying)(ying)(ying)用(yong)。二(er)是以創業(ye)(ye)(ye)創新(xin)為引領，有效(xiao)支撐公(gong)(gong)司(si)提(ti)質增效(xiao)。深化(hua)(hua)(hua)大(da)數(shu)據(ju)分析應(ying)(ying)(ying)用(yong)，強(qiang)化(hua)(hua)(hua)資(zi)產(chan)在(zai)線管控，加快跨界(jie)公(gong)(gong)共服(fu)(fu)務(wu)應(ying)(ying)(ying)用(yong)。三(san)是以安(an)全(quan)運(yun)營(ying)(ying)(ying)(ying)為保障，大(da)力強(qiang)化(hua)(hua)(hua)信息安(an)全(quan)和(he)服(fu)(fu)務(wu)管控。強(qiang)化(hua)(hua)(hua)安(an)全(quan)防護(hu)建(jian)(jian)設，加強(qiang)專業(ye)(ye)(ye)運(yun)營(ying)(ying)(ying)(ying)管理，打造(zao)(zao)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)服(fu)(fu)務(wu)品牌。四(si)是以成(cheng)果(guo)應(ying)(ying)(ying)用(yong)為抓手，全(quan)面(mian)推(tui)進“互(hu)聯(lian)網(wang)(wang)+”營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)服(fu)(fu)務(wu)應(ying)(ying)(ying)用(yong)工(gong)(gong)作。強(qiang)化(hua)(hua)(hua)頂層設計，堅持(chi)統一(yi)(yi)架(jia)構(gou)設計，統一(yi)(yi)平臺支撐，系(xi)統推(tui)進“互(hu)聯(lian)網(wang)(wang)+”營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)服(fu)(fu)務(wu)體(ti)系(xi)建(jian)(jian)設和(he)成(cheng)果(guo)應(ying)(ying)(ying)用(yong)；完善配套機制，保障“互(hu)聯(lian)網(wang)(wang)+”營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)服(fu)(fu)務(wu)應(ying)(ying)(ying)用(yong)工(gong)(gong)作長效(xiao)運(yun)行(xing)；高度重(zhong)視“互(hu)聯(lian)網(wang)(wang)+”營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)服(fu)(fu)務(wu)應(ying)(ying)(ying)用(yong)工(gong)(gong)作成(cheng)果(guo)落地(di)(di)和(he)實(shi)踐應(ying)(ying)(ying)用(yong)，強(qiang)化(hua)(hua)(hua)“互(hu)聯(lian)網(wang)(wang)+”營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)服(fu)(fu)務(wu)理念，提(ti)高公(gong)(gong)司(si)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)從(cong)業(ye)(ye)(ye)人員對新(xin)業(ye)(ye)(ye)務(wu)、新(xin)模式的(de)(de)參與度，通過(guo)成(cheng)果(guo)落地(di)(di)應(ying)(ying)(ying)用(yong)，提(ti)升(sheng)專業(ye)(ye)(ye)協(xie)同效(xiao)率和(he)營(ying)(ying)(ying)(ying)配調貫通末端業(ye)(ye)(ye)務(wu)融合度，促進公(gong)(gong)司(si)提(ti)質增效(xiao)，主(zhu)動適(shi)應(ying)(ying)(ying)售電側改革新(xin)形(xing)勢，以開放、共享、共贏、跨界(jie)的(de)(de)“互(hu)聯(lian)網(wang)(wang)+”思(si)維(wei)和(he)成(cheng)功(gong)實(shi)踐，不斷提(ti)升(sheng)客(ke)戶對公(gong)(gong)司(si)服(fu)(fu)務(wu)品牌的(de)(de)認知度和(he)認同感，積極營(ying)(ying)(ying)(ying)造(zao)(zao)市(shi)場競爭和(he)服(fu)(fu)務(wu)創新(xin)的(de)(de)良好(hao)外部環境。