文章來源：中國核工業(ye)集團公司 發布時間：2016-09-25
9月23日(ri)，2015（第三屆）中(zhong)國(guo)(guo)企業(ye)海(hai)外(wai)形(xing)(xing)(xing)(xing)象(xiang)(xiang)高峰論壇在北京舉(ju)行(xing)(xing)。論壇發布了《中(zhong)國(guo)(guo)企業(ye)海(hai)外(wai)形(xing)(xing)(xing)(xing)象(xiang)(xiang)調(diao)(diao)查(cha)報告（2015“一(yi)帶(dai)一(yi)路(lu)”版）》，并根據調(diao)(diao)查(cha)結果，選擇了海(hai)外(wai)知名度總體較(jiao)高的行(xing)(xing)業(ye)進行(xing)(xing)最(zui)佳海(hai)外(wai)形(xing)(xing)(xing)(xing)象(xiang)(xiang)排行(xing)(xing)，揭曉(xiao)了“中(zhong)國(guo)(guo)企業(ye)海(hai)外(wai)形(xing)(xing)(xing)(xing)象(xiang)(xiang)20強”和“最(zui)佳海(hai)外(wai)形(xing)(xing)(xing)(xing)象(xiang)(xiang)”企業(ye)榜(bang)單。中(zhong)核集團與中(zhong)石(shi)油(you)、中(zhong)石(shi)化、中(zhong)國(guo)(guo)航空油(you)料、中(zhong)海(hai)油(you)一(yi)起入選能源行(xing)(xing)業(ye)“最(zui)佳海(hai)外(wai)形(xing)(xing)(xing)(xing)象(xiang)(xiang)”（“一(yi)帶(dai)一(yi)路(lu)”）企業(ye)榜(bang)單。
論壇(tan)(tan)由國(guo)(guo)務院(yuan)新聞(wen)辦、國(guo)(guo)資委、中國(guo)(guo)-東盟中心指(zhi)導，中國(guo)(guo)外文局(ju)主辦。本屆論壇(tan)(tan)以(yi)“‘一(yi)帶一(yi)路(lu)’上的(de)企業(ye)(ye)形象建設”為主題，聚焦“一(yi)帶一(yi)路(lu)”背景(jing)下的(de)企業(ye)(ye)海外形象建設問題與策(ce)略，以(yi)主題演講、專(zhuan)業(ye)(ye)論壇(tan)(tan)、調查(cha)報告發布(bu)相(xiang)結合的(de)形式進行。
據了(le)解，《中(zhong)(zhong)(zhong)國(guo)(guo)(guo)企業(ye)海(hai)(hai)外(wai)形(xing)象(xiang)調查報告(gao)（2015“一(yi)帶(dai)一(yi)路(lu)”版）》由中(zhong)(zhong)(zhong)國(guo)(guo)(guo)外(wai)文局中(zhong)(zhong)(zhong)國(guo)(guo)(guo)報道雜志社、中(zhong)(zhong)(zhong)國(guo)(guo)(guo)外(wai)文局對(dui)外(wai)傳播(bo)研(yan)究(jiu)中(zhong)(zhong)(zhong)心和零點國(guo)(guo)(guo)際發展研(yan)究(jiu)院共同(tong)(tong)在(zai)(zai)“一(yi)帶(dai)一(yi)路(lu)”沿線相關(guan)國(guo)(guo)(guo)家(jia)調查完成的，科學、準確、客觀(guan)地評價(jia)中(zhong)(zhong)(zhong)國(guo)(guo)(guo)企業(ye)在(zai)(zai)海(hai)(hai)外(wai)的整體(ti)(ti)形(xing)象(xiang)，為(wei)企業(ye)國(guo)(guo)(guo)際化(hua)經(jing)營及國(guo)(guo)(guo)家(jia)“走出去(qu)”戰略提供了(le)更具針(zhen)對(dui)性的參考。總(zong)體(ti)(ti)調查顯示，中(zhong)(zhong)(zhong)國(guo)(guo)(guo)企業(ye)“走出去(qu)”前景廣闊，企業(ye)海(hai)(hai)外(wai)形(xing)象(xiang)總(zong)體(ti)(ti)較好；“一(yi)帶(dai)一(yi)路(lu)”沿線相關(guan)國(guo)(guo)(guo)家(jia)受訪(fang)民眾(zhong)(zhong)普遍看好中(zhong)(zhong)(zhong)國(guo)(guo)(guo)未(wei)來經(jing)濟發展趨(qu)勢(shi)，大(da)多(duo)數受訪(fang)民眾(zhong)(zhong)認為(wei)中(zhong)(zhong)(zhong)國(guo)(guo)(guo)經(jing)濟發展將(jiang)給本(ben)國(guo)(guo)(guo)經(jing)濟帶(dai)來好處。但同(tong)(tong)時，中(zhong)(zhong)(zhong)國(guo)(guo)(guo)企業(ye)形(xing)象(xiang)仍有(you)較大(da)提升空間(jian)。