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6月22日下午，“政務(wu)新媒體的(de)融合(he)與(yu)轉(zhuan)型”高級(ji)研討會(hui)在中國(guo)傳(chuan)媒大學(xue)舉行。這次研討會(hui)由中央網(wang)信辦移(yi)動網(wang)絡(luo)管理局指導，中國(guo)傳(chuan)媒大學(xue)媒介與(yu)公(gong)共事(shi)務(wu)研究院舉辦，學(xue)界和業界“大咖(ka)”齊(qi)聚一(yi)堂，探討“國(guo)資小(xiao)新”的(de)運營經驗，縱論政務(wu)新媒體發(fa)展路徑。

國(guo)資委免费菠萝视频app下载主任毛一翔說，“國(guo)資小新(xin)”以(yi)(yi)弘(hong)揚國(guo)企正(zheng)能(neng)量，溝(gou)(gou)通(tong)企業與社(she)(she)會為己任，始終(zhong)弘(hong)揚主旋律，唱響正(zheng)氣歌，以(yi)(yi)謙(qian)卑(bei)的姿態(tai)、平(ping)等的視角(jiao)、同理(li)的心情(qing)與社(she)(she)會各界溝(gou)(gou)通(tong)，以(yi)(yi)求增進了(le)解(jie)、凝(ning)聚(ju)(ju)共識、解(jie)疑(yi)釋惑、抒情(qing)通(tong)氣，為建設和諧社(she)(she)會、增強民族凝(ning)聚(ju)(ju)力(li)、實現中華民族偉大復興的“中國(guo)夢”而(er)努力(li)添磚(zhuan)加(jia)瓦。

專家(jia)們(men)一致肯定了“國(guo)(guo)(guo)資(zi)小新”對政(zheng)務(wu)新媒體傳(chuan)(chuan)播規律(lv)的(de)積(ji)極探(tan)索和實踐創新。中(zhong)央網(wang)信辦移動網(wang)絡管理局副(fu)(fu)局長侯召迅提(ti)出，“國(guo)(guo)(guo)資(zi)小新”作(zuo)為(wei)政(zheng)務(wu)新媒體，努力影(ying)響(xiang)(xiang)有(you)影(ying)響(xiang)(xiang)力的(de)人(ren)，影(ying)響(xiang)(xiang)可(ke)以影(ying)響(xiang)(xiang)的(de)人(ren)，影(ying)響(xiang)(xiang)應當被影(ying)響(xiang)(xiang)的(de)人(ren)，成為(wei)傳(chuan)(chuan)遞信息，提(ti)供服(fu)務(wu)，開展(zhan)互(hu)動，推進工作(zuo)的(de)新窗口(kou)。中(zhong)央網(wang)信辦互(hu)聯網(wang)輿情中(zhong)心副(fu)(fu)主任狄多華(hua)、人(ren)民網(wang)輿情監測室常務(wu)副(fu)(fu)秘(mi)書(shu)長單學(xue)剛、中(zhong)國(guo)(guo)(guo)傳(chuan)(chuan)媒大(da)學(xue)媒介與公共(gong)事務(wu)研究院院長董(dong)關(guan)鵬等業界專家(jia)對“國(guo)(guo)(guo)資(zi)小新”未來發展(zhan)、政(zheng)務(wu)新媒體轉型服(fu)務(wu)提(ti)出了相關(guan)建議。

在這次(ci)研討會(hui)上(shang)，國(guo)資委免费(fei)菠萝视频app下载簽署了兩(liang)項戰(zhan)略(lve)(lve)合(he)作協(xie)議：與(yu)北(bei)京世紀華僑(qiao)城實(shi)業有限公(gong)司簽署戰(zhan)略(lve)(lve)合(he)作框架協(xie)議，“新(xin)媒體卡(ka)通主(zhu)題展覽”將落戶北(bei)京歡樂谷；與(yu)圖靈(ling)機器(qi)人簽訂戰(zhan)略(lve)(lve)合(he)作協(xie)議，對“國(guo)資小(xiao)新(xin)”新(xin)媒體平(ping)臺進行人工智(zhi)能與(yu)信息服務改造。

6月22日晚，由國(guo)務院國(guo)資(zi)(zi)委(wei)免(mian)费菠萝视(shi)频app下(xia)载主(zhu)辦(ban)、中國(guo)傳(chuan)媒(mei)大(da)學合辦(ban)、中國(guo)建筑工程(cheng)總公(gong)司、東風汽車(che)公(gong)司、中國(guo)動漫集團協(xie)辦(ban)的“國(guo)資(zi)(zi)小新”五周年盛典之央企卡通之夜舉行。

目前已經有23家央(yang)企(qi)推出自己的卡通(tong)形象。在“國資小新”的帶領下，卡通(tong)形象逐(zhu)漸成(cheng)為央(yang)企(qi)新聞(wen)宣傳和品(pin)牌(pai)建(jian)設的“標配”，被廣泛(fan)使(shi)用于(yu)微(wei)博、微(wei)信、客戶(hu)端等平(ping)臺，大(da)大(da)增強了央(yang)企(qi)新媒體的傳播效(xiao)果(guo)。

在(zai)央(yang)企(qi)(qi)卡(ka)通(tong)(tong)(tong)之夜(ye)上，“最(zui)(zui)(zui)受(shou)歡(huan)迎央(yang)企(qi)(qi)卡(ka)通(tong)(tong)(tong)形(xing)(xing)(xing)象(xiang)”等(deng)十(shi)大(da)獎(jiang)(jiang)項揭曉。其中(zhong)(zhong)(zhong)，中(zhong)(zhong)(zhong)化(hua)集(ji)團(tuan)(tuan)的(de)(de)(de)(de)“小(xiao)(xiao)(xiao)化(hua)”獲(huo)(huo)得(de)(de)“央(yang)企(qi)(qi)卡(ka)通(tong)(tong)(tong)形(xing)(xing)(xing)象(xiang)設計獎(jiang)(jiang)”，中(zhong)(zhong)(zhong)國(guo)(guo)建(jian)材(cai)的(de)(de)(de)(de)“小(xiao)(xiao)(xiao)料”獲(huo)(huo)得(de)(de)“央(yang)企(qi)(qi)卡(ka)通(tong)(tong)(tong)形(xing)(xing)(xing)象(xiang)新(xin)秀獎(jiang)(jiang)”，中(zhong)(zhong)(zhong)國(guo)(guo)石(shi)化(hua)的(de)(de)(de)(de)“小(xiao)(xiao)(xiao)石(shi)頭”獲(huo)(huo)得(de)(de)“央(yang)企(qi)(qi)卡(ka)通(tong)(tong)(tong)形(xing)(xing)(xing)象(xiang)創新(xin)獎(jiang)(jiang)”，中(zhong)(zhong)(zhong)國(guo)(guo)電(dian)(dian)建(jian)的(de)(de)(de)(de)“吉娃”獲(huo)(huo)得(de)(de)“央(yang)企(qi)(qi)卡(ka)通(tong)(tong)(tong)形(xing)(xing)(xing)象(xiang)組織獎(jiang)(jiang)”，航天科(ke)(ke)工的(de)(de)(de)(de)“航小(xiao)(xiao)(xiao)科(ke)(ke)”獲(huo)(huo)得(de)(de)“央(yang)企(qi)(qi)卡(ka)通(tong)(tong)(tong)形(xing)(xing)(xing)象(xiang)互動獎(jiang)(jiang)”，東風(feng)汽(qi)車公司(si)的(de)(de)(de)(de)“風(feng)信(xin)子”獲(huo)(huo)得(de)(de)“央(yang)企(qi)(qi)卡(ka)通(tong)(tong)(tong)形(xing)(xing)(xing)象(xiang)品牌營(ying)銷獎(jiang)(jiang)”，中(zhong)(zhong)(zhong)國(guo)(guo)建(jian)筑的(de)(de)(de)(de)“藍寶(bao)”獲(huo)(huo)得(de)(de)“央(yang)企(qi)(qi)卡(ka)通(tong)(tong)(tong)形(xing)(xing)(xing)象(xiang)國(guo)(guo)際傳播獎(jiang)(jiang)”，南方電(dian)(dian)網的(de)(de)(de)(de)“小(xiao)(xiao)(xiao)赫茲(zi)”獲(huo)(huo)得(de)(de)“央(yang)企(qi)(qi)卡(ka)通(tong)(tong)(tong)形(xing)(xing)(xing)象(xiang)公益(yi)獎(jiang)(jiang)”，中(zhong)(zhong)(zhong)國(guo)(guo)電(dian)(dian)科(ke)(ke)的(de)(de)(de)(de)“電(dian)(dian)科(ke)(ke)小(xiao)(xiao)(xiao)推”獲(huo)(huo)得(de)(de)“央(yang)企(qi)(qi)卡(ka)通(tong)(tong)(tong)形(xing)(xing)(xing)最(zui)(zui)(zui)佳運(yun)營(ying)團(tuan)(tuan)隊”，中(zhong)(zhong)(zhong)遠海運(yun)的(de)(de)(de)(de)“熊貓(mao)船長”獲(huo)(huo)得(de)(de)“最(zui)(zui)(zui)受(shou)歡(huan)迎央(yang)企(qi)(qi)卡(ka)通(tong)(tong)(tong)形(xing)(xing)(xing)象(xiang)”。中(zhong)(zhong)(zhong)國(guo)(guo)華(hua)(hua)電(dian)(dian)的(de)(de)(de)(de)“大(da)華(hua)(hua)和(he)度度”、中(zhong)(zhong)(zhong)國(guo)(guo)三峽集(ji)團(tuan)(tuan)的(de)(de)(de)(de)“小(xiao)(xiao)(xiao)微”、神華(hua)(hua)集(ji)團(tuan)(tuan)的(de)(de)(de)(de)“小(xiao)(xiao)(xiao)神龍(long)”、中(zhong)(zhong)(zhong)國(guo)(guo)電(dian)(dian)信(xin)的(de)(de)(de)(de)“小(xiao)(xiao)(xiao)翼”、中(zhong)(zhong)(zhong)國(guo)(guo)商(shang)飛(fei)(fei)的(de)(de)(de)(de)“飛(fei)(fei)寶(bao)”、國(guo)(guo)機集(ji)團(tuan)(tuan)的(de)(de)(de)(de)“燈泡君”、中(zhong)(zhong)(zhong)國(guo)(guo)鋼研的(de)(de)(de)(de)“鋼博士”、中(zhong)(zhong)(zhong)國(guo)(guo)中(zhong)(zhong)(zhong)鐵(tie)的(de)(de)(de)(de)“小(xiao)(xiao)(xiao)鐵(tie)匠”、大(da)唐電(dian)(dian)信(xin)集(ji)團(tuan)(tuan)的(de)(de)(de)(de)“糖糖”、中(zhong)(zhong)(zhong)國(guo)(guo)能建(jian)的(de)(de)(de)(de)“能能和(he)源源”分獲(huo)(huo)“央(yang)企(qi)(qi)卡(ka)通(tong)(tong)(tong)形(xing)(xing)(xing)象(xiang)優秀獎(jiang)(jiang)”。