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中鹽集團長期致力于引領與推動鹽行業持續、穩定、健康發展，引領國內制鹽工藝技術不斷進步，鹽產能實現大幅增長，產業鏈得到延伸，行業價值顯著提升。以服務民生為根本，保障全國食鹽供應，讓缺鹽淡食、斗米斤鹽的歷史一去不復返。在應對食鹽搶購風潮、自然災害等突發事件和非常時期，發揮了關鍵作用。在落實國家食鹽專營政策、普及碘鹽供應上發揮國家主力軍作用，為我國實現消除碘缺乏病目標做出了重要貢獻。

真誠為民，健康保障，“中鹽”品牌以其豐厚的歷史文化積淀和百姓信賴的品牌形象不斷豐富著“中央企業”服務民生的品牌內涵。

中國鹽業集團有限公司黨委書記、董事長 李耀強

黨的(de)十八大以來(lai)，中(zhong)國(guo)(guo)特色社會主義進(jin)入新時代，習近平總書(shu)記高(gao)度重視品牌建設(she)，強調要“推動中(zhong)國(guo)(guo)制造向(xiang)中(zhong)國(guo)(guo)創(chuang)造轉(zhuan)變、中(zhong)國(guo)(guo)速度向(xiang)中(zhong)國(guo)(guo)質量轉(zhuan)變、中(zhong)國(guo)(guo)產(chan)(chan)品向(xiang)中(zhong)國(guo)(guo)品牌轉(zhuan)變”。這“三個轉(zhuan)變”，為推動我(wo)國(guo)(guo)產(chan)(chan)業(ye)結構(gou)轉(zhuan)型(xing)升級、打造中(zhong)國(guo)(guo)品牌指明了方(fang)向(xiang)、目(mu)標、任務和路(lu)徑，更為國(guo)(guo)有企業(ye)的(de)深化改革、高(gao)質量發(fa)展指明了方(fang)向(xiang)。

食(shi)鹽(yan)作為生活(huo)必(bi)需(xu)品，事關(guan)大民生。“中(zhong)鹽(yan)”品牌，以其豐厚(hou)的(de)歷史文化積淀和(he)百姓(xing)信賴(lai)的(de)品牌形象不(bu)斷(duan)豐富“中(zhong)央企業”服務(wu)民生的(de)品牌內涵(han)。

中鹽(yan)(yan)(yan)(yan)集團伴隨(sui)新(xin)中國(guo)(guo)(guo)(guo)(guo)(guo)而生，與共(gong)和國(guo)(guo)(guo)(guo)(guo)(guo)共(gong)同成長，長期致力(li)于(yu)引領與推動(dong)鹽(yan)(yan)(yan)(yan)行(xing)業持續、穩定(ding)、健康發展(zhan)。引領國(guo)(guo)(guo)(guo)(guo)(guo)內制鹽(yan)(yan)(yan)(yan)工藝技術不斷進步，鹽(yan)(yan)(yan)(yan)產能(neng)實現(xian)大(da)幅(fu)增長，產業鏈得到延伸，行(xing)業價值顯著提升。以服務民(min)生為根(gen)本，保障全(quan)國(guo)(guo)(guo)(guo)(guo)(guo)食(shi)鹽(yan)(yan)(yan)(yan)供應(ying)，讓缺鹽(yan)(yan)(yan)(yan)淡食(shi)、斗米斤鹽(yan)(yan)(yan)(yan)的歷史一去(qu)不復(fu)返。在應(ying)對食(shi)鹽(yan)(yan)(yan)(yan)搶購(gou)風潮(chao)、自然災害等突發事(shi)件和非常(chang)時期，發揮了關鍵作用。在落實國(guo)(guo)(guo)(guo)(guo)(guo)家食(shi)鹽(yan)(yan)(yan)(yan)專營政(zheng)策、普(pu)及碘鹽(yan)(yan)(yan)(yan)供應(ying)上發揮國(guo)(guo)(guo)(guo)(guo)(guo)家主(zhu)力(li)軍(jun)作用，為我國(guo)(guo)(guo)(guo)(guo)(guo)實現(xian)消除碘缺乏病目標做出(chu)了重(zhong)要貢(gong)(gong)獻，得到了有關國(guo)(guo)(guo)(guo)(guo)(guo)際組(zu)織(zhi)的高度評價，被(bei)稱(cheng)為“世界的典范(fan)”“里程碑性的成就”，榮獲聯合(he)國(guo)(guo)(guo)(guo)(guo)(guo)“全(quan)球兒(er)童(tong)事(shi)業貢(gong)(gong)獻獎(jiang)”。中鹽(yan)(yan)(yan)(yan)一貫(guan)重(zhong)視社會責任(ren)，關注(zhu)免费(fei)菠(bo)(bo)萝视频app下载(zai)建設，獲得“中國(guo)(guo)(guo)(guo)(guo)(guo)兒(er)童(tong)慈善獎(jiang)-突出(chu)貢(gong)(gong)獻獎(jiang)”“中國(guo)(guo)(guo)(guo)(guo)(guo)五(wu)星品牌”“全(quan)國(guo)(guo)(guo)(guo)(guo)(guo)免费(fei)菠(bo)(bo)萝视频app下载(zai)建設特殊貢(gong)(gong)獻單位”等諸多榮譽(yu)。

一、“中鹽”品牌，屬于人民

品牌(pai)永(yong)遠是屬于消費者的(de)，一(yi)個(ge)品牌(pai)的(de)價值也是由(you)社會群體意(yi)識創造。中(zhong)鹽(yan)品牌(pai)的(de)形(xing)成(cheng)有(you)一(yi)個(ge)漫長而較為(wei)完(wan)整的(de)歷史背景。在生產力(li)極度(du)落后(hou)和封建(jian)專(zhuan)制統治的(de)民(min)族歷史長河中(zhong)，多(duo)數時期人民(min)都受缺鹽(yan)淡食、斗米斤(jin)鹽(yan)的(de)困擾，人們對食鹽(yan)消費的(de)經常性焦(jiao)慮問(wen)題從來沒有(you)在根(gen)本上解決。

新中(zhong)國(guo)(guo)建(jian)(jian)立(li)后，中(zhong)國(guo)(guo)共產(chan)黨(dang)代表最廣(guang)大(da)(da)人(ren)(ren)民(min)的(de)(de)(de)根本(ben)利益(yi)，團結帶領全國(guo)(guo)各族(zu)人(ren)(ren)民(min)建(jian)(jian)設社會(hui)主義。在黨(dang)的(de)(de)(de)領導下，以中(zhong)鹽(yan)(yan)(yan)集團為代表的(de)(de)(de)全國(guo)(guo)鹽(yan)(yan)(yan)業企業，大(da)(da)力發展生產(chan)，保障(zhang)供應，實現了滿足人(ren)(ren)民(min)對食鹽(yan)(yan)(yan)從“買(mai)得起，吃(chi)(chi)得上(shang)”的(de)(de)(de)基(ji)本(ben)需求向“少吃(chi)(chi)鹽(yan)(yan)(yan)，吃(chi)(chi)好鹽(yan)(yan)(yan)”的(de)(de)(de)現代需求的(de)(de)(de)重(zhong)大(da)(da)轉變和提升。經過(guo)近70年(nian)的(de)(de)(de)發展，中(zhong)國(guo)(guo)鹽(yan)(yan)(yan)業人(ren)(ren)克服(fu)過(guo)生產(chan)、運輸短缺的(de)(de)(de)困難，經歷過(guo)自然(ran)災害等突發事件(jian)的(de)(de)(de)影響，應對過(guo)多次食鹽(yan)(yan)(yan)搶購風潮，以保障(zhang)合格碘鹽(yan)(yan)(yan)供應的(de)(de)(de)社會(hui)責任感服(fu)務民(min)本(ben)民(min)生，不忘初(chu)心，實踐(jian)黨(dang)和國(guo)(guo)家全心全意為人(ren)(ren)民(min)服(fu)務的(de)(de)(de)根本(ben)宗旨。

中(zhong)鹽(yan)(yan)品(pin)牌(pai)價值的(de)形成(cheng)，很(hen)難(nan)用一般市場經(jing)濟的(de)邏輯去理解(jie)，它是(shi)一段歷史的(de)積累、是(shi)幾代中(zhong)鹽(yan)(yan)人(ren)的(de)奮斗、是(shi)一個(ge)優(you)越社會制度的(de)微觀體現、是(shi)黨和人(ren)民(min)群眾心靈相通的(de)情感流(liu)露。因此，中(zhong)鹽(yan)(yan)品(pin)牌(pai)是(shi)一個(ge)國(guo)家品(pin)牌(pai)、一個(ge)民(min)族品(pin)牌(pai)，它由全民(min)打造(zao)，也歸全民(min)擁有(you)。

二、實施三品戰略，打造“中鹽”品質

品(pin)(pin)(pin)質(zhi)始(shi)終(zhong)是品(pin)(pin)(pin)牌(pai)(pai)(pai)的(de)(de)(de)靈魂。2017 -2019年(nian)(nian)，中(zhong)(zhong)鹽(yan)(yan)集(ji)(ji)團(tuan)迎(ying)來了品(pin)(pin)(pin)牌(pai)(pai)(pai)發(fa)展(zhan)的(de)(de)(de)關鍵(jian)之年(nian)(nian)。隨著鹽(yan)(yan)業(ye)(ye)體制(zhi)改革的(de)(de)(de)深入(ru)，中(zhong)(zhong)國(guo)鹽(yan)(yan)業(ye)(ye)進入(ru)市場“風口期”，中(zhong)(zhong)鹽(yan)(yan)集(ji)(ji)團(tuan)作為行(xing)業(ye)(ye)龍頭(tou)企(qi)業(ye)(ye)和(he)唯一(yi)中(zhong)(zhong)央企(qi)業(ye)(ye)，肩負著規范(fan)(fan)行(xing)業(ye)(ye)發(fa)展(zhan)，推動(dong)產業(ye)(ye)創新，引(yin)領健(jian)康消費(fei)的(de)(de)(de)主體責任(ren)。在積極落(luo)實鹽(yan)(yan)業(ye)(ye)體制(zhi)改革的(de)(de)(de)過程中(zhong)(zhong)，中(zhong)(zhong)鹽(yan)(yan)集(ji)(ji)團(tuan)大力(li)實施增品(pin)(pin)(pin)種、提(ti)(ti)品(pin)(pin)(pin)質(zhi)、創品(pin)(pin)(pin)牌(pai)(pai)(pai)的(de)(de)(de)“三品(pin)(pin)(pin)”戰略。用(yong)(yong)一(yi)年(nian)(nian)多(duo)的(de)(de)(de)時(shi)間，完善了品(pin)(pin)(pin)牌(pai)(pai)(pai)體系(xi)建設，增強了企(qi)業(ye)(ye)品(pin)(pin)(pin)牌(pai)(pai)(pai)意識，品(pin)(pin)(pin)牌(pai)(pai)(pai)實力(li)不斷提(ti)(ti)升。對中(zhong)(zhong)鹽(yan)(yan)食(shi)(shi)用(yong)(yong)鹽(yan)(yan)產品(pin)(pin)(pin)品(pin)(pin)(pin)牌(pai)(pai)(pai)架構進行(xing)了梳理，包裝(zhuang)形(xing)象進一(yi)步規范(fan)(fan)升級，在豐富產品(pin)(pin)(pin)結(jie)構，清晰(xi)品(pin)(pin)(pin)牌(pai)(pai)(pai)任(ren)務方面進行(xing)頂(ding)層規劃，有(you)序推進，并(bing)高效落(luo)實到產品(pin)(pin)(pin)應(ying)用(yong)(yong)端。在保障基礎食(shi)(shi)鹽(yan)(yan)供應(ying)的(de)(de)(de)同時(shi)，中(zhong)(zhong)鹽(yan)(yan)不斷提(ti)(ti)供更(geng)加多(duo)樣化(hua)的(de)(de)(de)產品(pin)(pin)(pin)，滿足百(bai)姓多(duo)元化(hua)需求(qiu)，引(yin)領健(jian)康消費(fei)與鹽(yan)(yan)品(pin)(pin)(pin)升級。

中(zhong)(zhong)鹽(yan)(yan)(yan)(yan)秉承“引領現(xian)代鹽(yan)(yan)(yan)(yan)業(ye)，創造美好(hao)生(sheng)活(huo)(huo)”的(de)(de)(de)品(pin)牌(pai)愿景，以(yi)“中(zhong)(zhong)國(guo)鹽(yan)(yan)(yan)(yan)匠(jiang)心(xin)大家(jia)”為品(pin)牌(pai)定位，展(zhan)現(xian)國(guo)家(jia)鹽(yan)(yan)(yan)(yan)業(ye)品(pin)牌(pai)的(de)(de)(de)胸懷與格局，展(zhan)示匠(jiang)心(xin)做鹽(yan)(yan)(yan)(yan)，用(yong)(yong)心(xin)做事的(de)(de)(de)產(chan)業(ye)報(bao)國(guo)之志。一是(shi)樹立高(gao)品(pin)質(zhi)概念，推(tui)動(dong)食(shi)鹽(yan)(yan)(yan)(yan)標(biao)準(zhun)(zhun)從“衛生(sheng)標(biao)準(zhun)(zhun)”向“健康標(biao)準(zhun)(zhun)”轉變。優選(xuan)獨具特(te)色的(de)(de)(de)稀缺資(zi)源(yuan)，精心(xin)打造綠色、環保(bao)(bao)、具有地(di)標(biao)意義的(de)(de)(de)新疆天山鹽(yan)(yan)(yan)(yan)，福晶、南(nan)海(hai)(hai)等(deng)優質(zhi)海(hai)(hai)鹽(yan)(yan)(yan)(yan)和植物添加功能鹽(yan)(yan)(yan)(yan)等(deng)中(zhong)(zhong)高(gao)端產(chan)品(pin)，不斷(duan)滿(man)足消(xiao)費者對(dui)健康的(de)(de)(de)關注和追求(qiu)美好(hao)生(sheng)活(huo)(huo)的(de)(de)(de)需要。積(ji)極開(kai)展(zhan)線上線下(xia)渠道(dao)融(rong)(rong)合，讓(rang)更(geng)加豐富、優質(zhi)的(de)(de)(de)鹽(yan)(yan)(yan)(yan)產(chan)品(pin)走進(jin)千家(jia)萬戶，更(geng)好(hao)地(di)服務民(min)本民(min)生(sheng)。二是(shi)全(quan)(quan)面(mian)推(tui)行嚴于國(guo)標(biao)的(de)(de)(de)企業(ye)標(biao)準(zhun)(zhun)，讓(rang)“吃(chi)好(hao)鹽(yan)(yan)(yan)(yan)，選(xuan)中(zhong)(zhong)鹽(yan)(yan)(yan)(yan)”落實到企業(ye)的(de)(de)(de)全(quan)(quan)流程管理之中(zhong)(zhong)，全(quan)(quan)力保(bao)(bao)障消(xiao)費者“舌尖上的(de)(de)(de)安全(quan)(quan)”。持續完善(shan)全(quan)(quan)國(guo)產(chan)業(ye)布局，建設全(quan)(quan)國(guo)性食(shi)鹽(yan)(yan)(yan)(yan)營(ying)銷網(wang)絡，特(te)別是(shi)老(lao)少(shao)邊窮地(di)區供(gong)應(ying)(ying)網(wang)絡建設，建立和完善(shan)食(shi)鹽(yan)(yan)(yan)(yan)責任(ren)儲備體系(xi)和應(ying)(ying)急供(gong)應(ying)(ying)體系(xi)，切實承擔(dan)碘鹽(yan)(yan)(yan)(yan)兜底供(gong)應(ying)(ying)社會責任(ren)，全(quan)(quan)面(mian)保(bao)(bao)障食(shi)鹽(yan)(yan)(yan)(yan)供(gong)應(ying)(ying)安全(quan)(quan)，確保(bao)(bao)國(guo)家(jia)意志在中(zhong)(zhong)鹽(yan)(yan)(yan)(yan)得到充分體現(xian)。三(san)是(shi)積(ji)極推(tui)廣生(sheng)活(huo)(huo)用(yong)(yong)鹽(yan)(yan)(yan)(yan)。提(ti)倡“少(shao)吃(chi)鹽(yan)(yan)(yan)(yan)，多用(yong)(yong)鹽(yan)(yan)(yan)(yan)”，不斷(duan)開(kai)發生(sheng)活(huo)(huo)用(yong)(yong)鹽(yan)(yan)(yan)(yan)、醫藥用(yong)(yong)鹽(yan)(yan)(yan)(yan)和融(rong)(rong)雪除冰鹽(yan)(yan)(yan)(yan)，拓(tuo)展(zhan)新的(de)(de)(de)應(ying)(ying)用(yong)(yong)方式(shi)。

三、履行央企社會責任，傳遞“健康”“品質”品牌形象

沒有全民(min)健(jian)康，就沒有全面小康。中鹽(yan)(yan)集(ji)團以鹽(yan)(yan)為(wei)載(zai)體(ti)積(ji)極傳(chuan)播健(jian)康用(yong)鹽(yan)(yan)理念，樹立負責任(ren)、高品質的品牌形(xing)象。

2018年6月(yue)，中鹽集(ji)團(tuan)(tuan)入選“新華(hua)(hua)社(she)民族品(pin)(pin)牌(pai)(pai)工程”項目，成為民族品(pin)(pin)牌(pai)(pai)形(xing)象建(jian)設的(de)(de)(de)(de)深度參與(yu)者，這是(shi)新華(hua)(hua)社(she)和社(she)會(hui)各界對中鹽60多年來不懈努力的(de)(de)(de)(de)肯(ken)定(ding)，也是(shi)中鹽集(ji)團(tuan)(tuan)在品(pin)(pin)牌(pai)(pai)建(jian)設中的(de)(de)(de)(de)前進動力。一年以來，中鹽品(pin)(pin)牌(pai)(pai)在地鐵(tie)、高(gao)鐵(tie)、火車站、商業街等地驚艷亮(liang)相，并(bing)借(jie)助(zhu)新華(hua)(hua)社(she)的(de)(de)(de)(de)傳播渠道，講述中鹽品(pin)(pin)牌(pai)(pai)故(gu)事、傳播鹽業歷史文化(hua)(hua)、宣傳健(jian)康用(yong)鹽理念(nian)，全方位、多角度的(de)(de)(de)(de)與(yu)用(yong)戶實現信(xin)息與(yu)情感的(de)(de)(de)(de)交流，強化(hua)(hua)了(le)老百姓信(xin)賴(lai)的(de)(de)(de)(de)國家(jia)級金(jin)字招牌(pai)(pai)的(de)(de)(de)(de)品(pin)(pin)牌(pai)(pai)形(xing)象。

2019年7月，由健(jian)(jian)(jian)康(kang)(kang)中(zhong)(zhong)(zhong)國(guo)(guo)(guo)行動(dong)(dong)(dong)推進委員會舉辦的(de)“健(jian)(jian)(jian)康(kang)(kang)中(zhong)(zhong)(zhong)國(guo)(guo)(guo)?我行動(dong)(dong)(dong)”——健(jian)(jian)(jian)康(kang)(kang)中(zhong)(zhong)(zhong)國(guo)(guo)(guo)行動(dong)(dong)(dong)（2019-2030）正式啟(qi)動(dong)(dong)(dong)。《健(jian)(jian)(jian)康(kang)(kang)中(zhong)(zhong)(zhong)國(guo)(guo)(guo)行動(dong)(dong)(dong)（2019-2030年）》方案中(zhong)(zhong)(zhong)明確(que)指出，提(ti)(ti)倡(chang)(chang)人均每日食鹽(yan)(yan)(yan)(yan)(yan)攝入(ru)量不(bu)高于5g。中(zhong)(zhong)(zhong)鹽(yan)(yan)(yan)(yan)(yan)集團積(ji)極投身(shen)健(jian)(jian)(jian)康(kang)(kang)中(zhong)(zhong)(zhong)國(guo)(guo)(guo)行動(dong)(dong)(dong)，向(xiang)社會發(fa)(fa)出“合理(li)控(kong)鹽(yan)(yan)(yan)(yan)(yan) 維護健(jian)(jian)(jian)康(kang)(kang)”的(de)鄭重倡(chang)(chang)議，并在(zai)(zai)全國(guo)(guo)(guo)開展“小鹽(yan)(yan)(yan)(yan)(yan)勺?大(da)健(jian)(jian)(jian)康(kang)(kang)”減鹽(yan)(yan)(yan)(yan)(yan)宣(xuan)傳活動(dong)(dong)(dong)，組(zu)織發(fa)(fa)放1000萬把2克限鹽(yan)(yan)(yan)(yan)(yan)勺，倡(chang)(chang)導定(ding)量用(yong)(yong)鹽(yan)(yan)(yan)(yan)(yan)消費習慣，同時(shi)研發(fa)(fa)推廣(guang)系(xi)列(lie)健(jian)(jian)(jian)康(kang)(kang)低鈉(na)鹽(yan)(yan)(yan)(yan)(yan)。減鹽(yan)(yan)(yan)(yan)(yan)的(de)實質(zhi)是(shi)減少(shao)對鈉(na)元素(su)的(de)攝入(ru)，中(zhong)(zhong)(zhong)鹽(yan)(yan)(yan)(yan)(yan)集團將在(zai)(zai)新產(chan)品(pin)(pin)(pin)(pin)開發(fa)(fa)中(zhong)(zhong)(zhong)貫徹“減鈉(na)”理(li)念(nian)，通過合理(li)添(tian)加、工藝(yi)改進等措施提(ti)(ti)供更(geng)多(duo)健(jian)(jian)(jian)康(kang)(kang)低鈉(na)食鹽(yan)(yan)(yan)(yan)(yan)產(chan)品(pin)(pin)(pin)(pin)，兼顧(gu)減鹽(yan)(yan)(yan)(yan)(yan)與口味需求，為消費者提(ti)(ti)供更(geng)多(duo)產(chan)品(pin)(pin)(pin)(pin)選擇。中(zhong)(zhong)(zhong)鹽(yan)(yan)(yan)(yan)(yan)集團號(hao)召全國(guo)(guo)(guo)鹽(yan)(yan)(yan)(yan)(yan)業企業積(ji)極落(luo)實減鹽(yan)(yan)(yan)(yan)(yan)行動(dong)(dong)(dong)，倡(chang)(chang)議在(zai)(zai)食用(yong)(yong)鹽(yan)(yan)(yan)(yan)(yan)產(chan)品(pin)(pin)(pin)(pin)外包裝上增加控(kong)鹽(yan)(yan)(yan)(yan)(yan)提(ti)(ti)醒(xing)標識(shi)，在(zai)(zai)產(chan)品(pin)(pin)(pin)(pin)推廣(guang)、銷售環節加大(da)減鹽(yan)(yan)(yan)(yan)(yan)宣(xuan)傳力度，組(zu)織開展進社區、進校園、進超市(shi)公(gong)益宣(xuan)傳活動(dong)(dong)(dong)，利用(yong)(yong)自媒體、社會媒體多(duo)渠(qu)道廣(guang)泛(fan)宣(xuan)傳，共同倡(chang)(chang)導“科學健(jian)(jian)(jian)康(kang)(kang)用(yong)(yong)鹽(yan)(yan)(yan)(yan)(yan)新風尚”。

新(xin)時(shi)代(dai)開啟發(fa)展(zhan)新(xin)征程，中(zhong)鹽(yan)集團將以(yi)(yi)習(xi)近平新(xin)時(shi)代(dai)中(zhong)國(guo)特(te)色(se)社會主(zhu)義思想(xiang)為(wei)(wei)(wei)指引，引領全國(guo)鹽(yan)業傳承中(zhong)鹽(yan)品(pin)牌(pai)，以(yi)(yi)現代(dai)科(ke)技為(wei)(wei)(wei)支撐(cheng)，以(yi)(yi)不斷(duan)創新(xin)經營為(wei)(wei)(wei)追求，不忘初心，持續為(wei)(wei)(wei)中(zhong)鹽(yan)品(pin)牌(pai)注(zhu)入更加新(xin)鮮、更加豐富的(de)(de)時(shi)代(dai)內涵，為(wei)(wei)(wei)成為(wei)(wei)(wei)中(zhong)國(guo)名牌(pai)和(he)國(guo)際鹽(yan)業的(de)(de)知名品(pin)牌(pai)而不懈努力。

【責任編輯：李瑛】