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中鹽集團長期致力于引領與推動鹽行業持續、穩定、健康發展，引領國內制鹽工藝技術不斷進步，鹽產能實現大幅增長，產業鏈得到延伸，行業價值顯著提升。以服務民生為根本，保障全國食鹽供應，讓缺鹽淡食、斗米斤鹽的歷史一去不復返。在應對食鹽搶購風潮、自然災害等突發事件和非常時期，發揮了關鍵作用。在落實國家食鹽專營政策、普及碘鹽供應上發揮國家主力軍作用，為我國實現消除碘缺乏病目標做出了重要貢獻。

真誠為民，健康保障，“中鹽”品牌以其豐厚的歷史文化積淀和百姓信賴的品牌形象不斷豐富著“中央企業”服務民生的品牌內涵。

中國鹽業集團有限公司黨委書記、董事長 李耀強

黨的十八大以來，中(zhong)國(guo)(guo)特色社會主義(yi)進入(ru)新時代，習近平總(zong)書記(ji)高度重視(shi)品(pin)牌(pai)建設(she)，強調要“推動(dong)中(zhong)國(guo)(guo)制造向中(zhong)國(guo)(guo)創造轉(zhuan)變、中(zhong)國(guo)(guo)速度向中(zhong)國(guo)(guo)質量(liang)轉(zhuan)變、中(zhong)國(guo)(guo)產品(pin)向中(zhong)國(guo)(guo)品(pin)牌(pai)轉(zhuan)變”。這“三個轉(zhuan)變”，為推動(dong)我國(guo)(guo)產業結構轉(zhuan)型升級、打造中(zhong)國(guo)(guo)品(pin)牌(pai)指明了(le)方向、目(mu)標、任務和路(lu)徑，更為國(guo)(guo)有企業的深化改革、高質量(liang)發展指明了(le)方向。

食鹽作(zuo)為(wei)生活必需品(pin)，事關(guan)大民生。“中鹽”品(pin)牌，以(yi)其豐(feng)厚的歷史文化(hua)積淀和百姓信賴的品(pin)牌形(xing)象不(bu)斷(duan)豐(feng)富(fu)“中央企業(ye)”服(fu)務民生的品(pin)牌內涵。

中鹽(yan)(yan)(yan)(yan)集團(tuan)伴隨新中國(guo)(guo)而生，與(yu)共和(he)國(guo)(guo)共同(tong)成(cheng)長，長期(qi)致力(li)于引領與(yu)推動鹽(yan)(yan)(yan)(yan)行(xing)業持續(xu)、穩(wen)定、健康發展。引領國(guo)(guo)內(nei)制(zhi)鹽(yan)(yan)(yan)(yan)工藝技術不(bu)斷進(jin)步(bu)，鹽(yan)(yan)(yan)(yan)產能實現(xian)大幅增長，產業鏈得(de)到(dao)延伸，行(xing)業價值(zhi)顯(xian)著提升(sheng)。以服務(wu)民生為(wei)根本，保障全(quan)國(guo)(guo)食(shi)(shi)鹽(yan)(yan)(yan)(yan)供應(ying)，讓缺鹽(yan)(yan)(yan)(yan)淡(dan)食(shi)(shi)、斗米(mi)斤鹽(yan)(yan)(yan)(yan)的(de)歷史(shi)一去不(bu)復返。在應(ying)對食(shi)(shi)鹽(yan)(yan)(yan)(yan)搶購風(feng)潮、自然(ran)災害等突發事(shi)件和(he)非常時(shi)期(qi)，發揮了關鍵(jian)作用。在落實國(guo)(guo)家(jia)食(shi)(shi)鹽(yan)(yan)(yan)(yan)專營政策、普(pu)及碘(dian)鹽(yan)(yan)(yan)(yan)供應(ying)上發揮國(guo)(guo)家(jia)主(zhu)力(li)軍作用，為(wei)我(wo)國(guo)(guo)實現(xian)消除碘(dian)缺乏(fa)病目標(biao)做出(chu)了重要(yao)貢(gong)獻(xian)(xian)，得(de)到(dao)了有關國(guo)(guo)際組織的(de)高度評價，被(bei)稱為(wei)“世界的(de)典范”“里程碑性的(de)成(cheng)就”，榮獲(huo)聯合國(guo)(guo)“全(quan)球兒童事(shi)業貢(gong)獻(xian)(xian)獎”。中鹽(yan)(yan)(yan)(yan)一貫重視社會責任，關注免费菠萝视(shi)频(pin)app下(xia)载建設，獲(huo)得(de)“中國(guo)(guo)兒童慈善獎-突出(chu)貢(gong)獻(xian)(xian)獎”“中國(guo)(guo)五星品牌”“全(quan)國(guo)(guo)免费菠萝视(shi)频(pin)app下(xia)载建設特(te)殊貢(gong)獻(xian)(xian)單位(wei)”等諸(zhu)多榮譽。

一、“中鹽”品牌，屬于人民

品(pin)牌(pai)永遠是屬于(yu)消(xiao)費者的(de)(de)(de)，一(yi)個(ge)品(pin)牌(pai)的(de)(de)(de)價值(zhi)也是由社會群體意識創造(zao)。中鹽(yan)品(pin)牌(pai)的(de)(de)(de)形成有一(yi)個(ge)漫長而較為完(wan)整的(de)(de)(de)歷史背景。在(zai)生(sheng)產力極度落后和封建專制統治的(de)(de)(de)民(min)族歷史長河(he)中，多數時期(qi)人民(min)都受缺鹽(yan)淡食(shi)、斗米斤鹽(yan)的(de)(de)(de)困擾，人們對食(shi)鹽(yan)消(xiao)費的(de)(de)(de)經常性焦慮問題從(cong)來沒有在(zai)根本上解決。

新(xin)中(zhong)(zhong)國(guo)建(jian)立后，中(zhong)(zhong)國(guo)共產(chan)黨代(dai)表最廣大(da)人民(min)的(de)(de)(de)根(gen)本(ben)利益，團(tuan)結帶領(ling)全(quan)國(guo)各族人民(min)建(jian)設社(she)會(hui)主義(yi)。在黨的(de)(de)(de)領(ling)導下，以中(zhong)(zhong)鹽集(ji)團(tuan)為代(dai)表的(de)(de)(de)全(quan)國(guo)鹽業(ye)企業(ye)，大(da)力(li)發(fa)展(zhan)生產(chan)，保障(zhang)供應，實(shi)現了滿足人民(min)對食鹽從“買得(de)起(qi)，吃(chi)得(de)上”的(de)(de)(de)基本(ben)需求向“少(shao)吃(chi)鹽，吃(chi)好鹽”的(de)(de)(de)現代(dai)需求的(de)(de)(de)重大(da)轉變和提升(sheng)。經(jing)過近70年的(de)(de)(de)發(fa)展(zhan)，中(zhong)(zhong)國(guo)鹽業(ye)人克(ke)服(fu)過生產(chan)、運(yun)輸短缺的(de)(de)(de)困(kun)難，經(jing)歷過自然災(zai)害等(deng)突發(fa)事件的(de)(de)(de)影(ying)響(xiang)，應對過多(duo)次(ci)食鹽搶(qiang)購風潮(chao)，以保障(zhang)合格(ge)碘鹽供應的(de)(de)(de)社(she)會(hui)責(ze)任感服(fu)務(wu)民(min)本(ben)民(min)生，不(bu)忘初心，實(shi)踐黨和國(guo)家全(quan)心全(quan)意為人民(min)服(fu)務(wu)的(de)(de)(de)根(gen)本(ben)宗旨(zhi)。

中(zhong)鹽品牌(pai)價值(zhi)的形成，很難用一(yi)般市場經濟的邏(luo)輯去理解，它(ta)(ta)是(shi)一(yi)段(duan)歷史(shi)的積累、是(shi)幾代中(zhong)鹽人(ren)(ren)的奮斗、是(shi)一(yi)個(ge)優越社會制度的微觀體現(xian)、是(shi)黨和人(ren)(ren)民群眾心靈相通(tong)的情(qing)感流露。因此，中(zhong)鹽品牌(pai)是(shi)一(yi)個(ge)國家品牌(pai)、一(yi)個(ge)民族品牌(pai)，它(ta)(ta)由全(quan)民打造(zao)，也歸全(quan)民擁(yong)有。

二、實施三品戰略，打造“中鹽”品質

品(pin)(pin)質(zhi)始終是品(pin)(pin)牌(pai)(pai)(pai)的(de)靈魂。2017 -2019年，中鹽(yan)(yan)集團迎來了(le)(le)品(pin)(pin)牌(pai)(pai)(pai)發展的(de)關鍵之年。隨(sui)著鹽(yan)(yan)業(ye)(ye)體(ti)制(zhi)改(gai)革的(de)深入，中國(guo)鹽(yan)(yan)業(ye)(ye)進(jin)入市(shi)場“風口期”，中鹽(yan)(yan)集團作為行(xing)業(ye)(ye)龍頭企(qi)(qi)業(ye)(ye)和唯一(yi)中央企(qi)(qi)業(ye)(ye)，肩負著規(gui)范(fan)行(xing)業(ye)(ye)發展，推(tui)動產(chan)(chan)業(ye)(ye)創(chuang)新，引領健康消費(fei)的(de)主(zhu)體(ti)責任。在(zai)積極落(luo)實鹽(yan)(yan)業(ye)(ye)體(ti)制(zhi)改(gai)革的(de)過程中，中鹽(yan)(yan)集團大力實施增(zeng)品(pin)(pin)種、提(ti)(ti)品(pin)(pin)質(zhi)、創(chuang)品(pin)(pin)牌(pai)(pai)(pai)的(de)“三品(pin)(pin)”戰(zhan)略。用(yong)一(yi)年多的(de)時(shi)間，完善(shan)了(le)(le)品(pin)(pin)牌(pai)(pai)(pai)體(ti)系(xi)建設，增(zeng)強(qiang)了(le)(le)企(qi)(qi)業(ye)(ye)品(pin)(pin)牌(pai)(pai)(pai)意(yi)識，品(pin)(pin)牌(pai)(pai)(pai)實力不(bu)斷提(ti)(ti)升。對中鹽(yan)(yan)食(shi)用(yong)鹽(yan)(yan)產(chan)(chan)品(pin)(pin)品(pin)(pin)牌(pai)(pai)(pai)架構進(jin)行(xing)了(le)(le)梳理，包(bao)裝(zhuang)形象(xiang)進(jin)一(yi)步規(gui)范(fan)升級(ji)，在(zai)豐(feng)富產(chan)(chan)品(pin)(pin)結構，清晰品(pin)(pin)牌(pai)(pai)(pai)任務方面進(jin)行(xing)頂層規(gui)劃(hua)，有(you)序推(tui)進(jin)，并(bing)高效落(luo)實到產(chan)(chan)品(pin)(pin)應用(yong)端(duan)。在(zai)保障基礎(chu)食(shi)鹽(yan)(yan)供應的(de)同時(shi)，中鹽(yan)(yan)不(bu)斷提(ti)(ti)供更加多樣化(hua)的(de)產(chan)(chan)品(pin)(pin)，滿足百(bai)姓多元化(hua)需求，引領健康消費(fei)與鹽(yan)(yan)品(pin)(pin)升級(ji)。

中鹽(yan)(yan)(yan)(yan)(yan)(yan)秉承“引領現(xian)代鹽(yan)(yan)(yan)(yan)(yan)(yan)業，創造美好(hao)(hao)生(sheng)(sheng)活(huo)”的(de)(de)品(pin)牌(pai)(pai)愿景，以“中國(guo)鹽(yan)(yan)(yan)(yan)(yan)(yan)匠(jiang)心大家”為品(pin)牌(pai)(pai)定(ding)位(wei)，展現(xian)國(guo)家鹽(yan)(yan)(yan)(yan)(yan)(yan)業品(pin)牌(pai)(pai)的(de)(de)胸懷與格局，展示匠(jiang)心做(zuo)鹽(yan)(yan)(yan)(yan)(yan)(yan)，用(yong)心做(zuo)事的(de)(de)產(chan)業報國(guo)之(zhi)(zhi)志(zhi)。一是樹立(li)高品(pin)質(zhi)(zhi)概念，推(tui)動(dong)食鹽(yan)(yan)(yan)(yan)(yan)(yan)標(biao)(biao)準(zhun)從“衛生(sheng)(sheng)標(biao)(biao)準(zhun)”向“健康標(biao)(biao)準(zhun)”轉變。優選獨具(ju)特色(se)的(de)(de)稀缺資源，精心打(da)造綠色(se)、環保(bao)、具(ju)有地(di)標(biao)(biao)意義的(de)(de)新(xin)疆(jiang)天山鹽(yan)(yan)(yan)(yan)(yan)(yan)，福晶(jing)、南海等優質(zhi)(zhi)海鹽(yan)(yan)(yan)(yan)(yan)(yan)和(he)植物添加功能鹽(yan)(yan)(yan)(yan)(yan)(yan)等中高端產(chan)品(pin)，不(bu)斷(duan)滿足消(xiao)費者對健康的(de)(de)關(guan)注和(he)追求(qiu)美好(hao)(hao)生(sheng)(sheng)活(huo)的(de)(de)需要。積極開展線(xian)上線(xian)下(xia)渠道融合，讓更(geng)加豐富(fu)、優質(zhi)(zhi)的(de)(de)鹽(yan)(yan)(yan)(yan)(yan)(yan)產(chan)品(pin)走進(jin)千家萬戶，更(geng)好(hao)(hao)地(di)服(fu)務民本民生(sheng)(sheng)。二是全(quan)(quan)面推(tui)行(xing)嚴于國(guo)標(biao)(biao)的(de)(de)企業標(biao)(biao)準(zhun)，讓“吃好(hao)(hao)鹽(yan)(yan)(yan)(yan)(yan)(yan)，選中鹽(yan)(yan)(yan)(yan)(yan)(yan)”落實到企業的(de)(de)全(quan)(quan)流(liu)程管理(li)之(zhi)(zhi)中，全(quan)(quan)力保(bao)障(zhang)消(xiao)費者“舌尖(jian)上的(de)(de)安全(quan)(quan)”。持續完(wan)(wan)善全(quan)(quan)國(guo)產(chan)業布局，建設全(quan)(quan)國(guo)性(xing)食鹽(yan)(yan)(yan)(yan)(yan)(yan)營銷(xiao)網絡，特別是老少(shao)邊窮地(di)區供應網絡建設，建立(li)和(he)完(wan)(wan)善食鹽(yan)(yan)(yan)(yan)(yan)(yan)責(ze)任(ren)儲備(bei)體(ti)(ti)系(xi)和(he)應急供應體(ti)(ti)系(xi)，切(qie)實承擔碘鹽(yan)(yan)(yan)(yan)(yan)(yan)兜底供應社(she)會責(ze)任(ren)，全(quan)(quan)面保(bao)障(zhang)食鹽(yan)(yan)(yan)(yan)(yan)(yan)供應安全(quan)(quan)，確保(bao)國(guo)家意志(zhi)在中鹽(yan)(yan)(yan)(yan)(yan)(yan)得(de)到充分體(ti)(ti)現(xian)。三是積極推(tui)廣生(sheng)(sheng)活(huo)用(yong)鹽(yan)(yan)(yan)(yan)(yan)(yan)。提(ti)倡“少(shao)吃鹽(yan)(yan)(yan)(yan)(yan)(yan)，多用(yong)鹽(yan)(yan)(yan)(yan)(yan)(yan)”，不(bu)斷(duan)開發(fa)生(sheng)(sheng)活(huo)用(yong)鹽(yan)(yan)(yan)(yan)(yan)(yan)、醫藥用(yong)鹽(yan)(yan)(yan)(yan)(yan)(yan)和(he)融雪除(chu)冰(bing)鹽(yan)(yan)(yan)(yan)(yan)(yan)，拓展新(xin)的(de)(de)應用(yong)方(fang)式。

三、履行央企社會責任，傳遞“健康”“品質”品牌形象

沒有全(quan)民(min)健康，就(jiu)沒有全(quan)面小康。中鹽(yan)集(ji)團以鹽(yan)為(wei)載體積極傳(chuan)播(bo)健康用鹽(yan)理念，樹立負責任、高品(pin)質的品(pin)牌(pai)形象。

2018年6月，中(zhong)(zhong)鹽(yan)集團(tuan)入(ru)選“新華社(she)民族(zu)品(pin)(pin)(pin)牌(pai)(pai)(pai)工(gong)程”項目，成為民族(zu)品(pin)(pin)(pin)牌(pai)(pai)(pai)形象建設的深(shen)度參(can)與(yu)者，這是新華社(she)和社(she)會(hui)各(ge)界對(dui)中(zhong)(zhong)鹽(yan)60多(duo)年來不懈努(nu)力的肯定，也是中(zhong)(zhong)鹽(yan)集團(tuan)在品(pin)(pin)(pin)牌(pai)(pai)(pai)建設中(zhong)(zhong)的前進動力。一年以來，中(zhong)(zhong)鹽(yan)品(pin)(pin)(pin)牌(pai)(pai)(pai)在地鐵、高鐵、火車(che)站、商業(ye)街等地驚艷亮相(xiang)，并借助新華社(she)的傳(chuan)播渠(qu)道，講述中(zhong)(zhong)鹽(yan)品(pin)(pin)(pin)牌(pai)(pai)(pai)故事、傳(chuan)播鹽(yan)業(ye)歷史文化、宣傳(chuan)健康(kang)用鹽(yan)理念，全方位、多(duo)角(jiao)度的與(yu)用戶實現(xian)信息與(yu)情(qing)感(gan)的交流，強化了老百姓信賴的國(guo)家(jia)級金字(zi)招牌(pai)(pai)(pai)的品(pin)(pin)(pin)牌(pai)(pai)(pai)形象。

2019年(nian)7月，由健(jian)(jian)(jian)康(kang)(kang)中(zhong)(zhong)(zhong)國(guo)(guo)行(xing)(xing)動(dong)(dong)推(tui)進(jin)(jin)委員(yuan)會(hui)舉辦的(de)(de)“健(jian)(jian)(jian)康(kang)(kang)中(zhong)(zhong)(zhong)國(guo)(guo)?我行(xing)(xing)動(dong)(dong)”——健(jian)(jian)(jian)康(kang)(kang)中(zhong)(zhong)(zhong)國(guo)(guo)行(xing)(xing)動(dong)(dong)（2019-2030）正式啟動(dong)(dong)。《健(jian)(jian)(jian)康(kang)(kang)中(zhong)(zhong)(zhong)國(guo)(guo)行(xing)(xing)動(dong)(dong)（2019-2030年(nian)）》方(fang)案中(zhong)(zhong)(zhong)明(ming)確(que)指出，提(ti)(ti)倡(chang)人(ren)均(jun)每日食鹽(yan)(yan)(yan)(yan)(yan)攝入(ru)量(liang)不高于5g。中(zhong)(zhong)(zhong)鹽(yan)(yan)(yan)(yan)(yan)集(ji)團(tuan)積極投身健(jian)(jian)(jian)康(kang)(kang)中(zhong)(zhong)(zhong)國(guo)(guo)行(xing)(xing)動(dong)(dong)，向社(she)會(hui)發出“合理(li)控鹽(yan)(yan)(yan)(yan)(yan) 維護健(jian)(jian)(jian)康(kang)(kang)”的(de)(de)鄭重(zhong)倡(chang)議，并在全(quan)國(guo)(guo)開展“小鹽(yan)(yan)(yan)(yan)(yan)勺(shao)?大健(jian)(jian)(jian)康(kang)(kang)”減(jian)(jian)鹽(yan)(yan)(yan)(yan)(yan)宣(xuan)傳(chuan)活動(dong)(dong)，組(zu)織發放1000萬把2克(ke)限鹽(yan)(yan)(yan)(yan)(yan)勺(shao)，倡(chang)導定(ding)量(liang)用(yong)鹽(yan)(yan)(yan)(yan)(yan)消費(fei)習慣，同(tong)時研發推(tui)廣(guang)系列健(jian)(jian)(jian)康(kang)(kang)低鈉鹽(yan)(yan)(yan)(yan)(yan)。減(jian)(jian)鹽(yan)(yan)(yan)(yan)(yan)的(de)(de)實(shi)質(zhi)是減(jian)(jian)少對鈉元素(su)的(de)(de)攝入(ru)，中(zhong)(zhong)(zhong)鹽(yan)(yan)(yan)(yan)(yan)集(ji)團(tuan)將在新產(chan)品(pin)(pin)(pin)(pin)開發中(zhong)(zhong)(zhong)貫徹“減(jian)(jian)鈉”理(li)念(nian)，通過合理(li)添加(jia)、工(gong)藝改進(jin)(jin)等措施提(ti)(ti)供(gong)更(geng)多(duo)健(jian)(jian)(jian)康(kang)(kang)低鈉食鹽(yan)(yan)(yan)(yan)(yan)產(chan)品(pin)(pin)(pin)(pin)，兼顧減(jian)(jian)鹽(yan)(yan)(yan)(yan)(yan)與口味需求(qiu)，為消費(fei)者(zhe)提(ti)(ti)供(gong)更(geng)多(duo)產(chan)品(pin)(pin)(pin)(pin)選擇(ze)。中(zhong)(zhong)(zhong)鹽(yan)(yan)(yan)(yan)(yan)集(ji)團(tuan)號(hao)召全(quan)國(guo)(guo)鹽(yan)(yan)(yan)(yan)(yan)業企業積極落(luo)實(shi)減(jian)(jian)鹽(yan)(yan)(yan)(yan)(yan)行(xing)(xing)動(dong)(dong)，倡(chang)議在食用(yong)鹽(yan)(yan)(yan)(yan)(yan)產(chan)品(pin)(pin)(pin)(pin)外包裝上增加(jia)控鹽(yan)(yan)(yan)(yan)(yan)提(ti)(ti)醒標識(shi)，在產(chan)品(pin)(pin)(pin)(pin)推(tui)廣(guang)、銷售環(huan)節加(jia)大減(jian)(jian)鹽(yan)(yan)(yan)(yan)(yan)宣(xuan)傳(chuan)力度，組(zu)織開展進(jin)(jin)社(she)區、進(jin)(jin)校園、進(jin)(jin)超市公益宣(xuan)傳(chuan)活動(dong)(dong)，利用(yong)自媒(mei)體(ti)、社(she)會(hui)媒(mei)體(ti)多(duo)渠(qu)道(dao)廣(guang)泛宣(xuan)傳(chuan)，共(gong)同(tong)倡(chang)導“科(ke)學(xue)健(jian)(jian)(jian)康(kang)(kang)用(yong)鹽(yan)(yan)(yan)(yan)(yan)新風尚”。

新(xin)(xin)時代開啟發展新(xin)(xin)征程，中(zhong)鹽集(ji)團將以習近平(ping)新(xin)(xin)時代中(zhong)國(guo)特色社會主義(yi)思想為(wei)指引，引領全國(guo)鹽業(ye)(ye)傳承中(zhong)鹽品(pin)牌(pai)，以現代科(ke)技為(wei)支撐，以不(bu)斷創(chuang)新(xin)(xin)經營為(wei)追求(qiu)，不(bu)忘(wang)初心(xin)，持(chi)續(xu)為(wei)中(zhong)鹽品(pin)牌(pai)注入更加新(xin)(xin)鮮(xian)、更加豐富的(de)時代內(nei)涵，為(wei)成為(wei)中(zhong)國(guo)名牌(pai)和國(guo)際鹽業(ye)(ye)的(de)知名品(pin)牌(pai)而不(bu)懈努力。

【責任編輯：李瑛】